As of Friday, October 6, 2023
After a 50-year career in the denim industry, Adriano Goldschmied is ready for a change. The “Godfather of Denim” has relaunched House of Gold, the agency that he founded in 2014.
A few years back, during House of Gold’s first years, Goldschmied had hoped to elevate the quality of affordable denim in order to promote sustainability for the mass consumer rather than allowing responsible pieces to only be accessible to a chosen few. Now, for House of Gold’s encore, the agency will focus on the building blocks of creating a sustainable-denim industry around the globe. By maintaining his previous vow of cleaning up the denim business, Goldschmied is embracing this next chapter by taking lessons from the past while applying important lessons to direct the denim industry toward more-responsible practices for the future.
“I met Filippo a long time ago, and I was impressed with his ability to sell and bring to market the best fabrics from Italy and his deep knowledge of the elevated American customers,” said Goldschmied. “Filippo has extensive experience at a high-end agency, and, from my side, I have a long experience in denim, product development and sustainable innovation. This way we feel the customer can count on great fabrics and fair distribution.”
“The collaboration and the business relationship with Rajby has been a goal for House of Gold,” noted Goldschmied. “We are very focused on that, and, of course, we influence each other. From our side, we understand the mill better and their textile world. On their side, they understand better the needs of the American market.”
“Adriano and I share a love of premium fabrics,” Donati said. “We were both impressed by the quality of the denim produced by Rajby and are enthusiastic to introduce the mill to the U.S. market.”
Goldschmied also released a collection with Italian clothing company OVS in September. The collection was created through Goldschmied’s design company Genious Group and offers timeless, stylish—and sustainable—denim at an affordable price.
“It is very important work, as I proved sustainability is not eliterian but is possible to make designs through the best ways that will reduce negative impacts, using less water, eco-chemical and less energy,” noted Goldschmied.
The launch of the collection with OVS came on the heels of Goldschmied’s reintroduction earlier this year of his Daily Blue line, which debuted in 1974.
“When I decided on the relaunch, I thought about bringing back the same enthusiasm and passion for fashioning creativity,” said Goldschmied. “At that time [of the launch] I was indicating the way to go for denim in the future, and I like to do the same today. Times obviously are different, but Daily Blue explores the contemporary aesthetic and the right way to conduct business.”