By the end of this week, Christmas lights went up all over retail districts in Southern California.Beverly Hills produced its Annual Rodeo Drive Holiday Lighting Celebration on Nov. 16. Rodeo Drive was blocked off for a party with fireworks, a concert by Grammy Award winner Robin Thicke and an appearance by Santa, who rappelled off of a building to join the crowd. Rodeo's boutiques joined in the fun with holiday decorations of their own.