Andrew Asch

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A.P.C.’s Big Party

Kanye West, Roman Coppola and Waris Ahluwalia joined A.P.C. Founder Jean Touitou on Oct. 23 for a debut party for the French brand's Melrose Place boutique.

American Rag to Open in Shanghai


American Rag Cie is taking its show to the world. The pioneering Los Angeles retailer announced that the company recently signed off on a licensing deal that will bring American Rag to Shanghai, possibly in the first half of 2015.

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New Hires at Element


Element, the Costa Mesa, Calif.–based brand owned by Billabong International Ltd., announced new hires recently.

Active: New President, Plan for Growth


Rick Mina, former chief executive officer and president of Foot Locker North America, was named president of Active Ride Shop, a 21-store chain headquartered in Rancho Cucamonga, Calif., that is devoted to action-sports brands.

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Basics on a Local Mission


When Robert Lohman and Matt Boelk started the Los Angeles–based Groceries Apparel brand in 2010, they were advised that they could not launch their type of business—a vertically manufactured eco-basics brand. Critics said it was too niche and too expensive to build. Just one mistake could cripple the whole venture. Their advisers were almost right.

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Project Ethos’ LAFW Show

Project Ethos mixed sizzle and good works at its LA Fashion Week show, all of which took a bow at the Avalon Hollywood club.

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From The Underground - Skingraft’s Flagship Party

Underground celebs and designers made their way to the Oct. 18 opening of the Skingraft designer label’s new flagship at the corner of 8th & Spring St. in downtown Los Angeles. For many it was the underground store party to be seen, but for Jonny Cota, founder of Skingraft, the new shop represented a new statement for the leather and avant garde - fashion label. “This is the brand grown-up,” Cota said of the new flagship for the label which has frequently produced runway shows at Mercedes-Benz Fashion Week in New York, and back-in-the day when MBFW was in L.A

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The Scotch Sartorial: Start of a Movement?

We live in a casual world. Thanks to Silicon Valley, malls filled with basics brands and changing dress codes, Jeans and hoodies work in almost any situation. But the designers who appeared at The Scotch Sartorial on Oct. 19 want to present an alternative.

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Cheyann Benedict On Coastal Road

For her new collaboration, Cheyann Benedict found inspiration in Florida. Specifically, inspiration was found in the art town of Santa Rosa Beach on Florida’s Gulf Coast. It’s the headquarters of Coastal Road, an accessories label which specializes in a unique digital printing method on leather bags. At an intimate Oct. 18 gathering at the Cheyann Benedict boutique, Benedict and Coastal Roads’ Christie Casillo unveiled the collaboration where Benedict’s lava design was printed on an a Coastal Road clutch. The lava print dress and the clutch can be purchased at and at the Cheyann Benedict boutique. Voila.

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Ministry of Supply Pops in L.A.

The Ministry of Supply brand recently moved into the Los Angeles pop-up space curated by the Liberty Fashion & Lifestyle Fairs trade show. The brand aims to mix elements of activewear and officewear into the emerging men’s brand. The pop-up is scheduled to run until Oct. 26

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