Andrew Asch

Recent Stories

eBay Lays Off 2,400 to Prepare for Change


eBay Inc. reported that revenue for its fourth quarter increased 9 percent to $4.9 billion. However, the San Jose, Calif.–based company is laying off approximately 2,400 of its employees, or 7 percent of its workforce.

SIMA Honors Legendary Surf Shops


Surf Industry Manufacturers Association, a trade group headquartered in Aliso Viejo, Calif., will honor venerable surf shops with the 2015 SIMA Surf Shop Gold Wave Award. The inaugural Surf Shop Gold Wave awards will be presented Feb. 12 at SIMA’s Image Award Show at City National Grove of Anaheim, Calif.

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Style and Structure Meet Comfort and Versatility

Lime & Vine

Lime & Vine, which is based a mile away from the corporate headquarters of surf giant Quiksilver Inc. in Huntington Beach, Calif., introduced a full collection for the Fall 2014 season and is set to debut its Spring 2015 collection.

Forever 21 Unveils Giant Solar Project


The company announced on Jan. 21 that its headquarters in Los Angeles’ Lincoln Heights neighborhood has gone solar. The retailer installed a 5.1-megawatt high-efficiency SunPower solar-power system.

Kellwood Names New CEO


On Jan. 19, the New York–headquartered Kellwood announced that Joseph Lombardi, the former chief financial officer of Barnes & Noble, a major bookseller, was named the fashion company’s chief executive officer. Lombardi will assume his responsibilities helming Kellwood immediately.

Prana Names New Director of International Sales


Prana, the lifestyle and yoga line headquartered in Carlsbad, Calif., is going more global with the appointment of Pacho Bedoya as its new director of international sales. He begins his new job on Feb. 2.

New American Apparel CEO Outlines New Path


Fashion veteran Paula Schneider formally took the reins of the downtown Los Angeles–based company on Jan. 5, and she held a conference call with Wall Street analysts on Jan. 20 to talk about where she wanted to guide the brand, which makes its basic clothes for women, men and children in California.

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More Business for Giant T-shirt Market

ISS Long Beach

With screen-printing machines whirring and salespeople talking about the next big thing in T-shirts, the Imprinted Sportswear Show Long Beach ran Jan. 16–18 at the Long Beach Convention Center, located by one of America’s busiest ports, in Long Beach, Calif.

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Morphew's Awards Season Pop-Up

It’s awards season in Los Angeles, the time when the fashion world and the entertainment industry collectively go gaga over the red carpet gown. Enter Morphew, a luxury online retail platform, which aims to say something unique with its red carpet pop-up shop.

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Beckham’s New Clothes

Hey L.A., miss David Beckham after he left the Galaxy soccer team? Sure you do. But the essence of Becks will be in L.A. area H&M stores. Around March 5, a new line Modern Essentials selected by David Beckham will be stocked at H&M in addition to David Beckham Bodywear Collection. Here's a peek. C'mon, take a look...

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