Andrew Asch

Recent Stories

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Chagoury Blooms on Melrose

Sure, it’s spring, but the cherry blossoms in the windows of the Chagoury boutique at 8378 Melrose Ave. in West Hollywood are not entirely about April flowers or spring showers. They represent a reopening of the Chagoury boutique and a new direction for the label.

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Oakley’s Art Dump

It’s called the Art Dump, a collective of artists who work for Girl Skateboards, doing some extra curricular trouble making. But there are fans who prize their Art Dump’s scrawlings. One major fan is the high profile Oakley sports performance and lifestyle label, which produced Oakley in Residence: Los Angeles. There was an event for The Art Dump's work at the Oakley in Residence creative space April 23 at 7763 Melrose Avenue. Check it out.

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Katin Pops at Conveyor@ Fred Segal

Katin, one of the originators of this thing we call surfwear, threw a big party April 23 to celebrate the label’s Spring 2015 looks. The looks were curated in a pop-up shop at Conveyor @ Fred Segal in Santa Monica. The Pop-up shop will be in biz until May 11.

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South Coast Plaza Opens 9,000 S.F. Chanel Boutique

Inspired by Coco

South Coast Plaza redesigned Chanel boutique is intended to feel like the Paris apartment of Coco Chanel, the legendary founder of the Chanel fashion house.

Lyon + Post: Don’t Pay Up Front for Fashion

Technology | Retail

Start-up e-commerce site Lyon + Post, headquartered in San Francisco’s Financial District, is one of a number of companies that offers a don’t-pay-upfront deal to its shoppers.

Streddo; E-commerce & Fashion Incubator Takes A Bow

Technology | Retail

Headquartered in Los Angeles, Streddo said it will work with new designers, emerging designers and even some proven fashion brands looking to become more-fierce competitors.

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Coast Modern: Bullish on the Small Brands


Bryce and Cecilia Cole opened independent boutique Coast Modern at 219 Main St. in Seal Beach, Calif., which is sandwiched between the port city of Long Beach and Huntington Beach, and gave itself the name Surf City.

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PacSun Opens Up With Santa Monica Store

No Doors

Pacific Sunwear of California made a gambit to stand out with its shop on the high-profile Third Street Promenade retail district in Santa Monica, Calif.

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Venice Rani Goes Kickstarter

The Venice Rani brand took a bow at the high end Salon Allure show in Miami last year. This week brand founder Tina Rani launched a Kickstarter campaign to fund the brand’s production for its Fall '15 season, which Rani intends to manufacture in California. ““Start-up costs are so high,”But my intentions for this brand is to open more creative jobs in this market,” she said. The goal for her Kickstarter campaign is $25,000.

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Control Sector In Malibu

Control Sector, a New York brand, showed a few Fall '15 looks in Malibu. Take a look.

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