Interior of new Montana Avenue boutique Ruti. Photo by Felix Salzman/LookBookLA.

With the debut of Tel Aviv Fashion Weekin 2011, Israeli fashionhas emerged on the world stage. Ruti Zisser has showcased Israeli fashion in California at her Ruti boutiques in San Francisco and Palo Alto, Calif. And on Jun 13, Santa Monica, Calif. got its first look at Ruti.

Zisser opened a 1,500-square-foot Ruti boutique at 1406 Montana Ave. in Santa Monica. Montana Avenue is a popular thoroughfare for women’s fashions and the new Ruti boutique is located adjacent to an elegant shop for theMorgane Le Fay label.

The shop offers contemporary clothes, footwear, jewelry and accessories fromseven Israeli designers such as Maya Negri, Noritamy and Mandinka. Retail price points range from $100 to $500 said store manager Shelby Crane. “It’s not what you’re going to see in department stores,” Crane said. “It is very imaginative. It is eclectic.”

Veteran fashion stylist Bernard Jacobsmade an appearance at the festive boutique opening. Look out for more Ruti boutiques. The Palo Alto-based Zisser plans to open more of her shops in the Los Angeles area.

Ruti Founder Ruti Zisser. Photo by Felix Salzman/LookBookLA.