Andrew Asch

Recent Stories

Tease photo

Wet Seal Blogs The Bloggers

Wet Seal’s rebound campaign is hoping to make a splash with bloggers, bloggers, bloggers.

The Off-Price Market Is Switched On


In a tough retail market, off-price stores are churning up some of the best performances in the business.

Tease photo

NYC Beachwear Brand, Faherty, Takes It To Newport Beach

Waters are crowded in the swim/beachwear market, but New York City’s Faherty brand hopes to make a California splash.

Tease photo

Seventh Letter Boutique Goes Soccer

Streetwear, meet soccer.

Tease photo

At Platform: Curve X Tom Dixon

Curve X Tom Dixon

On July 20, a gala opening was held for their 7,000-square-foot emporium, called The Shop, Curve X Tom Dixon.

Next Stop for Streetwear Brand: Hotel Rooms & Lobbies


At the W Hotel in Hollywood, guests can order apparel and accessories from LA brand ADBD, which are delivered like room service.

Guerilla Atelier: Ultra Luxe Store Grows in Arts District


Carl Louisville spent a career on retail on Los Angeles’ affluent Westside, but in 2011 he decided that opportunities lay east. He opened the ultra-luxe boutique Guerilla Atelier in the Skid Row–adjacent Arts District in downtown Los Angeles.

Tease photo

Old Fame Tries Something New

Old Fame

After starting a career in fashion design and leading a surfwear company called Old Fame, Steven Esterley was dying to try something different.

Tease photo

Balenciaga to Rodeo

French fashion house Balenciaga opened its second American flagship at 353 N. Rodeo Dr. recently.

Tease photo

Au Courant: Social Change By Boutique

Kelly Fielding took an extended break from Los Angeles' fashion rat race to go backpacking in South America and work in a women’s shelter in India. At the women’s shelter, clothes were made for export and Kelly had an Eureka moment. She could work on changing the fashion business and help people, if she sold clothes from places like the shelter and artisan co-ops around the developing world. She will produce a grand opening party for boutique Au Courant - which sells these fair trade clothes - on July 19.

More stories