PNB Nation
California Market Center Suite C-448 (213) 489-0508
According to Barrett Moll, regional sales manager for Snoop Dogg Clothing and now PNB Nation, everything, in terms of sales and exposure, moves from “east to west—it never goes west to east.”
PNB Nation is an old-school urban line that has been in existence since 1987, but while it’s in better stores in New York, Moll said, “they’ve had a difficult time putting it in the market out here because California doesn’t take to new stuff very quickly. It’s strange, but they want to see what happens on the East Coast.”
Moll said the line is well-received “because it’s cleaner, different and it’s crossing over from urban to skate and even snowboarding.” For Spring, Moll said they’re “doing some throwback stuff; the coloration is very bright.”
Price points for T-shirts are $25–$30 retail and jeans are $58–$65 retail.
Moll said he was approached to rep PNB two months ago because of his success with the Snoop Dogg clothing line branded by the rap music artist.
Moll added that the line is an exception to the rule: “Snoop’s been doing real well [on the West Coast] because it’s based out here and it started out here, but it’s not very strong on the East Coast,” he said.
