By Dorothy Crouch | March 25, 2020
Navigating through the effects COVID-19 has had on the apparel industry, trade-show producers have been left with few options—postpone, cancel or start being a bit creative.
Amid a shifting trade-show calendar, International Market Centers announced a new addition to its Buyer Services team.
Event producer Messe Frankfurt’s Atlanta-based subsidiary, Messe Frankfurt North America, announced earlier this month that its sibling technical-textile and equipment trade shows Techtextil North America and Texprocess Americas would be postponed until December due to concerns surrounding COVID-19.
With the cancellation of the April Amsterdam edition of Kingpins earlier this month, it seemed to be only a matter of time until other apparel-industry event producers would begin to consider doing the same in the United States to help thwart the spread of COVID-19.
While the California Market Center has been undergoing a major renovation, LA Textile show producers still made space for its biannual trade show. During its March 4-6 run, exhibitors noticed attendees were interested in sourcing fabrics and notions to remain ahead of the coronavirus threats to the supply chain.
The March edition of L.A. Market Week signaled one of the final opportunities for buyers to place orders before COVID-19 threats drove the apparel industry to cancel or postpone events for at least a few months.
During this edition of L.A. Market Week, when many showrooms at the California Market Center, the Cooper Design Space, the Gerry Building and The New Mart were exhibiting Fall, the rainy weather and fears of coronavirus put a bit of a damper on shopping excursions as buyers visited the downtown Los Angeles Fashion District.
Nearly one month following the announcement that its May Hong Kong edition would be canceled due to coronavirus fears, denim trade-show producer Kingpins announced the same fate for its April 2020 Amsterdam edition.
Coronavirus did not put a big dent in robust crowds for the LA Textile trade show, which ran March 4–6 at the California Market Center in downtown Los Angeles.
During its seventh edition, hosted Feb. 9–11 at the Andaz 5th Avenue in New York City, The Novus Forum produced a show that was elegant yet afforded a minimalist setting in which designers for the luxury market such as Gemy Maalouf and Gatti Nolli by Marwan could showcase their most recent creations.
Moving into a new space for 2020, Eurovet’s Curve trade show launched its Los Angeles edition Feb. 23–24 at the Westdrift Manhattan Beach hotel.
The first week of February saw the apparel industry come together for the biannual Las Vegas trade shows. Informa-produced trade shows—led by the MAGIC brand—were hosted at the Mandalay Bay Convention Center.
During its Jan. 29–31 run at the Colorado Convention Center in Denver, Outdoor Retailer’s Outdoor + Snow Show saw attendees from the outdoor and snow-sports industries who were searching for the latest products in apparel for these closely related segments.
The 14th season of the Liberty Fairs trade show was shaped by change when it ran Feb. 4–6 at the Sands Expo Convention Center in Las Vegas.
Hosted at the Embassy Suites Las Vegas Feb. 2–5, the International Fashion Jewelry & Accessory Group’s most-recent show attracted buyers who were interested in serious business without the hassle of competing for the attention of buyers.