By Dorothy Crouch | July 31, 2020
A virtual-retail veteran is entering the digital trade-show space as event producers continue to explore alternatives to on-site apparel-industry forums. Los Angeles-based FashionGo recently announced that it would produce FashionGo Week Aug. 24-Sept. 6.
Paraiso Miami Beach rallied from the cancellation of its July swim week due to COVID-19 by announcing a combination of in-person events and a virtual trade show. This fresh concept will afford opportunities for brands and designers to increase exposure of their Resort 2021 collections.
While the COVID-19 pandemic has slowed retail and trade events in the apparel industry, business seems to be slowly opening up. During the Aug. 2–6 edition of L.A. Market Week, buyers visited downtown Los Angeles’ Fashion District and logged onto digital platforms. Showrooms at the Cooper Design Space, The New Mart and the California Market Center welcomed buyers to safely shop their lines.
Exchanging its space at New York City’s Javits Center for a virtual model, Texworld USA and Apparel Sourcing USA hosted its inaugural digital event July 21-23.
Surf and action-sports trade show Surf Expo announced that it will cancel its upcoming September event, which was scheduled to run Sept. 10-20 in Orlando, Fla., but in its place a new platform will emerge.
After announcing the cancellations of its May Hong Kong event and April Amsterdam edition, followed by the rest of its early and mid-2020 on-site event calendar, denim-industry event producer Kingpins hoped to return to on-site shows by October, but on July 23, the brand’s founder Andrew Olah announced that the denim world would have to wait.
As the swimwear industry’s most-anticipated annual event, Miami Swim Week’s absence from the fashion calendar due to the COVID-19 pandemic left retailers, manufacturers, brands and event organizers wondering, “When will we meet again?”
As a number of important apparel trade events cancel their on-site summer and fall editions, Eurovet Americas’ Curve lingerie brand announced the cancellation of its September 2020 show.
Prominent trade event the Offprice Show announced that it is joining other marquee shows such as Informa Markets Fashion and Liberty Fairs, by cancelling in-person editions in Las Vegas that were originally scheduled to take place this summer.
Following a series of cancellations for prominent in-person trade shows such as the Informa Markets Fashion events in Las Vegas and SwimShow in Miami, International Market Centers announced it was canceling temporary trade show features for its events scheduled in August for Atlanta and Las Vegas, but would keep its permanent showrooms in those cities open.
During the June run of L.A. Fashion Market, Moriah Robinson, the events director for the Los Angeles–based California Market Center, announced that the CMC would introduce a larger digital presence.
The Swimwear Association of Florida revealed that its previous plans to host an October edition of SwimShow in Miami have been canceled.
The International Fashion Jewelry & Accessory Group announced the cancellation of its upcoming Las Vegas show, amid a shrinking on-site trade-show calendar for the second half of 2020 due to the COVID-19 pandemic.
Following its recent announcement of the cancellation of its September shows in New York City, due to COVID-19 concerns, Informa Markets Fashion announced July 10 that it would cancel the Sept. 30-Oct. 2 run of its Las Vegas MAGIC event and related brands.
The Functional Fabric Fair Powered by Performance Days is preparing to launch its virtual offering as digital trade events gain momentum due to COVID-19 cancellations of physical shows.