Buyers descended on downtown Los Angeles’ fashion district in person and virtually Oct. 12–14 for L.A. Market Week.
More than a month after Informa Markets Fashion unveiled digital trade shows for its MAGIC anchor and sibling shows such as Project, the trade-show producer announced the promotions of executives who helped direct the digital trade shows.
Following its debut during the August edition of L.A. Market Week, the CMC Uploaded virtual platform was used again by the management of the California Market Center to host the CMC’s popular biannual textile-and-fabrics show, LA Textile.
While many trade shows reacted to the COVID-19 rules against in-person gatherings by producing virtual shows, the regional Fashion Market Northern California took a different path. It reacted against COVID by producing its first open-air show, which ran Oct. 4–6 in San Mateo, Calif.
The entire business of fashion has been undergoing major changes in the past decade. The Virtual Symposium, a webinar series produced by the TechTextil North America and Texprocess Americas trade events, charted what may happen next with manufacturing. The Zoom panels were webcast on Oct. 7 and 8.
Establishing a virtual space for the lingerie and intimate-apparel category, events producer Comexposium Group USA launched its Curve Connect event through a partnership with event-software provider Grip for an online trade exposition that was held Sept. 13–25.
During the past six months of the COVID-19 pandemic, many businesses have greatly accelerated rollouts of digital services. A panel discussion produced by trade show Liberty Fairs on Sept. 25 gave advice on what fashion retailers need to do to produce successful omni-channel businesses.
The COVID-19 shutdown inspired celebrated fashion designers to go online and produce digital runway shows. Now, student designers are following.
Surf Expo was the latest trade show to produce a virtual event due to the COVID-19 pandemic shutdowns.
Launching Sept. 1, Informa Markets Fashion allowed the show to go on with its digital trade event that saw its MAGIC anchor and sibling shows run online through the NuOrder platform.
Leading a new fashion format, Claude Kameni’s new LavieByCK swimwear brand launched with a Bali-inspired, Los Angeles–produced campaign and a Paraiso Miami Beach runway debut with The Diigitals.
Aaron Levant, founder of the Agenda trade show, introduced Transfer today, a virtual culture, design and retail festival, running through tomorrow on the NTWRK platform, a video commerce channel headquartered in Los Angeles.
Liberty Fairs introduced its first virtual trade show on Aug. 17, co-produced with the Joor wholesale marketplace. The virtual trade show enjoyed more than 1,800 unique visits to its site, libertyfairs.com, on the first day of the show, said Edwina Kulego, the new Liberty Fairs vice president, who joined the trade-show producer in July.
Designers & Agents is the latest trade-show producer to announce that it will put together a virtual trade event.
Paraiso Miami Beach rallied from the cancellation of its July swim week due to COVID-19 by announcing a combination of in-person events and a virtual trade show. This fresh concept will afford opportunities for brands and designers to increase exposure of their Resort 2021 collections.