By Dorothy Crouch | June 10, 2021
The latest partnership to hit the trade-show floor is the CALA Men’s Trend Show, a project announced by founder Ken Haruta of the West Coast Trend Show and founder Gerry Murtagh of CALA.
With Informa Markets Fashion continuing to evolve and grow its 2021 business, the trade-show producer is expanding its MAGIC event, which will debut a New York edition this September.
With the return of trade events to on-site locations, Messe Frankfurt’s Texworld New York City and Apparel Sourcing New York City are not only returning to the show floor but also expanding to the West Coast through an LA Textile partnership.
Women’s apparel, footwear and accessories event Coterie announced that it would return to New York as Informa Markets Fashion’s flagship show in the City That Never Sleeps. Coterie New York will be hosted Sept. 19–21 at the Javits Center.
Through e-commerce platforms, digital fashion houses, video-conferencing options and artificial intelligence–powered event-networking tools, in 2020 the apparel industry relied heavily on digitalization of many of its practices—a shift that was long overdue. A harsh reality for many within the industry was that they should have been cultivating their digital approaches to business long before a pandemic brought business to a halt.
Trade-Show Q&A: As on-site event restrictions are being lifted, how are you approaching trade-show production, and will you utilize virtual options to extend your reach?
Following a tumultuous 2020, when most on-site events were suspended and the trade-show industry was defined by virtual offerings, Zoom meetings and health regulations to suppress the spread of COVID-19, the second half of 2021 is seeing a long-anticipated return to fashion-industry productions hosted on location. While many in the industry are looking forward to returning to the show floor in person, a number of opportunities for expanding show reach through virtual tools were discovered during this time.
American Events, Inc. announced that The Materials Show, its semiannual bi-coastal event, will return to an in-person model this August. The Northwest Materials Show will run Aug. 11–12 at Portland, Ore.’s Oregon Convention Center.
Intent on expanding its reach to all regions of the globe, denim-industry event producer Kingpins announced its first Kingpins24 Flash Australia edition, which will be hosted June 23–24 to celebrate the Australian corner of the denim industry and its supply chain. Key touchpoints of the event will be how Australia’s position in the Asia-Pacific region ties in with influences from Asia.
Informa Markets Fashion’s contemporary men’s show Project will debut a fresh merchandising strategy, including the addition of women’s, during the new Project: Miami, which will be hosted at the city’s Fontainebleau Miami Beach July 10–12.
A new on-site trade-show experience is on the calendar with Liberty Fairs: Los Angeles, which will take place Aug. 4–5 with Liberty Fairs and LA Men’s Market rolled into a single show. The fresh event will take the place of Liberty Fairs’ semiannual appearance in Las Vegas, with the Los Angeles show also planned for February 2022.
In a fast-changing downtown Los Angeles, the Cooper Design Space showroom building will maintain its focus on fashion, said the building’s management; however, the owners will be unveiling changes before May, such as a new name for the Cooper and its sibling buildings—The Hirsh Collective—as well as new websites, logos and social-media outreach.
In time for the return of on-site trade shows in 2021, International Market Centers hosted a ribbon-cutting ceremony on April 9 for its new Expo at World Market Center Las Vegas in the city’s downtown area. The $103.5 million project by IMC’s parent company, Blackstone, was completed over three years.
Downtown Los Angeles’ California Market Center recently announced the promotion of Matthew Mathiasen to the role of senior events manager. A fashion and events veteran, the role is a natural fit for Mathiasen, who has spent much of his career devoted to this space, most recently as the CMC’s manager of buyer and community relations, a position that he fulfilled since joining Brookfield Properties, the site’s property manager, in 2018.
Following the success of its MAGIC Pop-Up Orlando, which was hosted in February, Informa Markets Fashion confirmed that it would return to Las Vegas Aug. 8–11 and will also host Destination: Miami by Coterie July 10–12 in Miami Beach, Fla.
Expanding the reach of its Atlanta Apparel show, International Market Centers will launch Las Vegas Apparel Aug. 8–10 as many on-site trade-show brands prepare for a return to physical events this summer.