By Andrew Asch | March 19, 2020
Retailers can expect to meet scores—even hundreds—of people when they attend big trade shows and other buying trips. The experience can become a blur when a buyer tries to recall the styles he or she saw during shows, said Ulla Hald of the retail-technology company Faves Solutions, Inc., maker of the Faves Pro app for buyers.
While the COVID-19 panedemic led some to make early attempts to capitalize on this tragic time, others have recognized an opportunity to become part of the solution.
In the region where the United States film industry reigns, MarketKey hosted its Los Angeles edition of PI Apparel Feb. 19–20 at the L.A. Grand Hotel Downtown.
On-demand fashion continues to grow as consumers increasingly look for personalized and customizable products. In fact, indications show that this is less of a trend than it is a tectonic shift in the way the fashion industry does business, from marketing and design to product development, manufacturing and logistics.
Amazon.com has made billions of dollars in revenue by offering a direct-to-consumer marketplace for vendors and manufacturers.
For regional Southern California financial institution OneWest Bank, small business has inspired great investment. The retail-bank division of Pasadena, Calif.’s CIT Bank, N.A., announced last week that it had launched a small-business mobile application.
Nadeem Ballaj has worked on all sides of business, ranging from wholesaling sportswear to managing websites for fashion companies and entrepreneurs. Prior to his latest venture, the Los Angeles–based businessman concluded that a lot of technology designed to improve business might contribute to entrepreneurs losing sales.
Memjet, a San Diego–headquartered print-technology company, announced that it is getting into the textile game. It recently announced a partnership with Austria-based MHM, a provider of textile-printing equipment.
Industry Voices: Technology
Buy-now, pay-later technology company Klarna announced that it has partnered with Los Angeles brand Good American. The trend-driven clothing brand was founded in 2016 by Emma Grede and Khloé Kardashian with a focus on denim and a range of sizes to suit women who wear 00–24.
Retail marketing and back-office tasks are increasingly informed by big data and machine learning. Boutique retailers will soon find out if artificial intelligence can make savvy styling recommendations for shoppers.
Sustainable design is increasingly important in California, and one factory said it has achieved a gold standard in sustainability. UStrive, based in Los Angeles, was certified by the Global Organic Textile Standard last month.
Epson has developed a reputation for making direct-to-garment printers for manufacturers both large and small to print on T-shirts, hoodies and more.
The digital-printing business has been a contender for more than a decade in the T-shirt industry, but in 2019 it started to become more dominant. Digital printers made by companies such as Kornit Digital, Epson and Roland DGA can be used to make increasingly complex images on T-shirts, hoodies and other imprintable clothing.
Levi Strauss & Co. has worked for more than 18 years to cut harmful chemicals from its manufacturing process. The San Francisco–headquartered denim manufacturer recently announced that it would work to guarantee higher levels of chemical testing and screening in its supply chain by using a new certification system.