DKNY's Anti-Drug Message

New York–based DKNY Jeans is joining the White House’s anti-drug efforts with the release of a calendar that asks celebrities what their anti-drug is. Fourteen celebrities, including musicians and actors such as Enrique Iglesias, Brendan Fehr and Jay Hernandez, were photographed by Herb Ritts and will be featured in the calendar. The National Youth Anti-Drug Media Campaign, sponsored by the White House Office of National Drug Control Policy, encourages kids to find something that “inspires, excites and energizes them and which they choose to do instead of drugs.” The 14-month DKNY calendar will debut in the December/January issue of CosmoGIRL magazine. The publication will mail the calendar to its 750,000 subscribers in November, and the calendar will be available on newsstands in New York, California and Florida. The calendar will also be available online as a free download on Freevibe.com.