Gottchalks Kids

Fresno-based department-store chain Gottchalks has launched a new private-label brand for children called GK. The line runs in newborn and toddler sizes through boys size 20 and girls size 16. The collection includes shorts, skirts, T-shirts, sleepwear, socks and underwear. The GK labels include GK Baby, GK Club and CK Basics.