Weston Wear Debuts Twilight
San Francisco–based Weston Wear is introducing Twilight, a new lingerie line for Spring ’04.
Owner and designer Julie Weston said she launched her lingerie collection to expand the company’s existing clientele base. Items are made with nylon mesh fabrications and a variety of fun, sexy prints, some of which are imported from Europe. The alluring collection has 20 styles, including ruched camisoles, sexy slips with contrast piping and three-quarter-sleeve V-neck baby-rib shirts.
Weston predicts first-year sales will reach $2 million. Wholesale price points for the casual luxury line range from $6.50 to $33. Delivery dates begin Nov. 5.
Twilight bowed at New York’s Intermezzo show, which ran Aug. 3–5. Weston is currently showing the line at Terry Sahagen Sales in suite 1000 of The New Mart in downtown Los Angeles. For more information, call (213) 489-9703.
—Claudia Figueroa
