Swimwear at La Playa

Playa by La Blanca, a new contemporary swim line for women produced by Apparel Ventures in Los Angeles, will host a fashion show during the July 19–23 run of the Swimwear Association of Florida’s Cruise 2004 show. The event takes place at 6:30 p.m. on July 20 in the Sagamore Hotel at 1671 Collins Ave. in Miami Beach, Fla. For more information, call (800) BUY-SWIM. —Claudia Figueroa