So Low Hires Chambers as President

Los Angeles-based contemporary sportswear company So Low announced that Laura Chambers will immediately assume the position of president and report to owner Sarah Siegel Magness.

Chambers had held senior management positions with wholesale operations, including Coogi, Replay, Edwin Jeans and LA Gear.

“Quality product and service is paramount at So Low, and I will be working to ensure that the business has a strong foundation to support its sales at every stage of growth,” said Chambers.

In her new position, Chambers will handle day-to-day operations and strategize methods to expand the company internationally, said Siegel Magness, who will resume her work as the company’s head designer.

“I am thrilled that Laura has decided to join our team,” said Siegel Magness. “Her expertise and background will be instrumental in taking So Low to the next level.”

So Low recently signed with Winwood Showroom in Milan, Italy, to represent the collection in Europe. The line currently retails at Fred Segal Santa Monica, Kitson on Robertson Boulevard in Los Angeles and Detour in Las Vegas.

According to Siegel Magness, So Low is on track to double its volume by the end of 2003. —Claudia Figueroa