Strait Denim Deal
Wrangler Western Wear has struck a deal with country music star George Strait for a line of specialty dress shirts under the label George Strait Cowboy Cut Collection. The long-sleeved, button-down 100 percent cotton shirts will be available in plaid, striped and solid fabrics and will be sold nationally in Westernwear specialty stores. Wrangler is a division of Greensboro, N.C.–based VF Corp.
