Hard Holiday

A recent Gallup poll found that consumers have been “less enthusiastic” and “highly priceconscious” so far this Holiday season, forcing some retailers to slash prices in order to drive seasonal sales. The poll found that 37 percent of the consumers queried thought the economy is on par with last year and 19 percent described economic conditions as “poor.” Fortyseven percent said economic conditions are improving, while 42 percent said they are “getting worse.”