Ashworth Buys Gekko

Carlsbad-based gold manufacturer Ashworth Inc. acquired Gekko Brands—designer, producer and distributor of headwear and apparel under the brands The Game and Kudzu—for $24 million. The acquisition will give Ashworth access to the college bookstore market, where Gekko distributes The Game headwear, and the NASCAR market and other sports distribution channels to which Kudzu sells.