Sarah in Gap

San Francisco–based retailer Gap Inc. launched a new ad campaign featuring Sarah Jessica Parker, Lenny Kravitz and other celebrities showing off their personal style. (Parker accessorized her Gap jeans with $10 million in Fred Leighton jewelry.) The “How Do You Wear It?” campaign will include television spots, as well as outdoor, print, direct-mail, online and in-store ads. Actors Jada Pinkett Smith, Jessica Alba, Michael Vartan, Josh Duhamel and Peter Krause and New England Patriot Tom Brady are also featured in the ads.