New for Market at CMC

Showrooms on the second floor of the California Market Center will host a gas card giveaway promotion during the first four days of the Aug. 11–15 run of the Los Angeles Fashion Market. Retailers visiting the showrooms on 2A will be eligible to win a $50 gas card.

Showrooms on the CMC’s third floor are hosting an airline voucher and dinner giveaway during the same time. Buyers visiting showrooms on 3A and 3B can enter into a daily drawing for the prizes.

The CMC will host breakfast for buyers everyday during market from 8:30 to 10:30 a.m. in the Buyer’s Lounge.

Buyers can recharge during market at coffee stations on the fifth floor. The coffee stations will be open Friday through Sunday beginning at 2 p.m. There will also be a complimentary cocktail hour for buyers on Friday through Sunday at 5 p.m. on the fifth floor. Wine and champagne will be served.

The CMC has several new showrooms opening on the fifth floor this market. Yakuza, carrying men’s and women’s contemporary clothing, is in suite B501. Plastic Island, carrying contemporary women’s clothing, is in suite C549.

The Funtrap Showroom, which carries contemporary Japanese handbags and accessories and apparel, is in suite C555. Matty M, carrying contemporary clothing, is in suite B524. David Kahn Sales, carrying David Khan Jeans, Marisa K, Cupio and Cut Cute Couture, is in suite B577. Voom by Joy Hahn has opened a new 3,000-square-foot corporate showroom in suite B1213. Callixta has opened a 4,000-squarefoot corporate showroom in suite B1125.

In addition to the permanent showrooms, the CMC will host Brighte Cos., running Aug. 11–14 in the fashion theater, Focus on 3, featuring temporary exhibitors in the updated category, and the Transit shoe show, which runs Aug. 13–14.