True Religion Hires Licensing Agent
Los Angeles–based premium denim maker, True Religion Apparel Inc., is well on its way to becoming a lifestyle brand.
Last year, the publicly traded company opened a flagship store in Manhattan Beach, Calif., where sales of True Religion apparel reached $500,000 in the first three months.
Now, the company has taken steps to further develop the brand into a lifestyle collection. Effective June 5, New York–based InGroup Licensing became the company’s sole licensing agent. A full-service licensing company that specializes in fashion and lifestyle brand extensions, In- Group’s clients include youth apparel brand Mudd, junior contemporary brand Kenzie and contemporary label Mac & Jak.
“Licensing is a key ingredient in accomplishing our mission of building True Religion into a global premium lifestyle brand hellip; and we only wanted the best licensing company to manage our licensing program,” said Jeff Lubell, True Religion’s chairman and chief executive.
He said True Religion will aggressively pursue licensing opportunities.—Erin Barajas
