Tommy Lee Jeans

Los Angeles–based apparel maker People’s Liberation Inc., producers of the People’s Liberation and William Rast brands, have struck a deal with rock star Tommy Lee to create a limited-edition apparel line under the brand PL for TL. The collection will include denim, hooded sweatshirts, and hats for both men and women inspired by Lee’s tattoos. Lee will help promote the brand through appearances at trade shows, retail locations and fashion shows. Bloomingdale’s has already picked up the line, which will bow in September.