Not a Wife-Beater
Los Angeles–based T-shirt maker Splendid is taking a stand on wifebeaters, the phrase used conversationally to describe rib-knit tank tops. The company has partnered with anti-domestic violence nonprofit Liveawear to create tank tops for men and women with the phrase “Not a Wifebeater” printed on the front. This is the first time Slendid has offered screen-printed apparel, and it will donate 50 percent of the wholesale proceeds to Liveawear. The shirts will sell for $40 at contemporary boutiques and at Liveawear.org. Spendid hopes the campaign will help end the use of the term wife-beater to describe the ribk-nit tank and draw attention to the work of organizations like Liveawear.
