Adding On

The J. Crew Group is growing. A new chain of stores called Madewell will be launched this year by the New York–based clothing chain and will sell women’s apparel with price points lower than those found at its preppy stores throughout the country. The first store is set to open in Dallas in August; a second store will open in Los Angeles later in the year. Earlier this year, the company unveiled a new childrenswear collection called Crewcuts.