Project Ethos Seeks Designers

The organizers of Project Ethos are accepting submissions for fashion and jewelry designers interested in participating in its fashion show and marketplace June 24 at Club Soho in Los Angeles.

Project Ethos, a tri-annual fashion, music and arts event, was created by clothing designer Heidi Luerra and Jason Peskin, who previously owned a marketing company. The event is a networking opportunity for young independent artists, musicians and designers.

The most recent show, held in February at The El Rey theater in Los Angeles, drew 850 people who listened to live music, browsed an art installation and viewed a runway show featuring six clothing designers and two jewelry designers. Designers who participated in the runway show were given booth space, from which they sold screen-printed T-shirts, lingerie and handmade clothing.

Luerra, who is currently a student at the Fashion Institute of Design & Merchandising, started Ethos because she wanted to produce a show for her own clothing line, EveryWear Clothing. The event grew into a collaborative effort between designers, artists and musicians.

“The cost of putting on a fashion show can be extremely expensive so we wanted to get other people involved,” Luerra said. “I found a couple of other friends of friends who had clothing lines, and we put together a show and realized the potential to be something even bigger.”

Clothing and jewelry designers interested in submitting work for consideration can contact Heidi Luerra by May 13 at or by calling (562) 686-4589. For more information about Project Ethos, visit —Rhea Cortado