Nap: Lounging as a Lifestyle

The founders of Nap clothing are always lounging. Even when working, Rafi Ashkenazi’s and Eyal Partush’s attitudes exude laidback surfer vibes with a cosmopolitan maturity. The social lazing-around lifestyle, informed by their individual explorations around the world, from Ibiza’s beaches to Tokyo’s city streets, is the spirit behind their comfy loungewear line, Nap.

Ashkenazi orchestrated a place for locals to mingle at the coffee shop Morning Nights, which he designed and owned in the hip Silver Lake district of Los Angeles for two and a half years. He extends his expertise in soothing atmospheres into Nap’s loungewear, which he said creates a relaxing brunch mood.

“I create space. Space is not necessarily physical,” said Ashkenazi.

Nap’s loungewear has a playful children’s sleepwear nostalgia, such as cotton/polyester pointelle leggings with stirrups and a henley romper in heather colors. Solid cloudy-gray hues also capture the snuggly pajama look.

Ashkenazi wanted Nap to be not just quirky and cute, but also sexy. Most of the line is composed of tissue- thin cotton/polyester fabric with burnout treatment in mini polka-dot flowers, fine stripes, tropical leaves and a cartoon skull and cross bones. Flesh peeking through the burnout treatment on camisole or robe gives the loungewear a sexy lingerie turn.

Items in brighter colors of fuchsia, yellow and grape show versatility beyond the home sphere and can be layered with dresses and jeans. For Fall/Winter, Nap will change the shape to oversized bodies and extra-long lengths. Thermals and high-quality cotton will replace the burnout treatment going forward.

Wholesale price points on the line’s bestsellers range from $24 for a pair of leggings, $42 for a short camisole dress and $47 for a hooded robe. The line has been sold to stores such as Lulu’s in Manhattan Beach, Calif., and Emphatic at Fred Segal in Santa Monica, Calif.

For more information, contact the Chris Meyers Showroom in suite B582 of the California Market Center at (213) 627-8493.

—Rhea Cortado