PPR Plus Puma

Paris-based luxury goods and retail conglomerate PPR has struck a deal to acquire a stake in athletic footwear and apparel brand Puma. PPR’s Sapardis subsidiary struck the deal with Mayfair Beteiligungsfondsgesellschaft I mbH to buy Mayfair’s 27.1 percent ownership stake in Puma for an estimated $1.88 billion in Puma stock. PPR has also offered about $7 billion for the remaining shares. PPR’s current retail holdings include Redcats Group, Fnac, Conforama and CFAO. The company’s luxury brands include Gucci, Bottega Veneta, Yves Saint Laurent, YSL Beaute, Balenciaga, Boucheron, Sergio Rossi, BEDAT & CO, Alexander McQueen and Stella McCartney. Puma was founded in Herzogenaurach, Germany, in 1948.