Rodeo's New Address

The Rodeo Drive Committee, a merchants association founded in 1972, has taken the tony Beverly Hills shopping street online with the launch of the Rodeo Drive Web site ( The site features an electronic directory and map of merchants on the street, as well as information about the Rodeo Drive Walk of Style and the Rodeo Drive Concours d’Elegance events. The site also has a “What’s New” section, which will feature information about store openings and renovations, parking information for visitors, and links to the City of Beverly Hills and Beverly Hills Conference and Visitors Bureau Web sites.