Bespoke, American Style

Roll over, Beau Brummell. Abercrombie & Fitch is opening its first European store on London’s famous Savile Row. The New Albany, Ohio–based retail chain opened the flagship store on March 22 in a restored building that has been a home and a Bank of England branch over the course of its 222-year history. A&F is somewhat younger than the building, launched in 1892 as a highend retailer of camping, fishing and hunting apparel. More recently, the company has successfully targeted a young crowd with its trend-driven branded apparel for men and women and its often-racy marketing materials.