Karta: Inspired by Jewelry
Bold jewelry is the center attraction on Karta’s polyester shift dresses and puffed-sleeve tops. Clusters of stones adorn the neckline of Karta’s dresses like brooches and, on the waist of another dress, act like a chic belt.
The embellishment was inspired by chunky 1950s and 1960s jewels worn by icons such as Elizabeth Taylor, according to Los Angeles–based designer Judi Lambert.
Lambert has always had a personal flair for embellishment. She previously designed the line Joystick, whose claim to fame was intricate, multicolor hand embroidery.
“I think of it as what’s missing in the market on the novelty side,” Lambert said.
Lambert said she designs what she likes to wear, and so far, her instinct has made Karta a hot seller. Since the line launched for Spring last year, it has been sold to more than 300 stores, including Ron Herman, Nordstrom and Neiman Marcus.
She said the line was for the fashion customer who “can’t really afford the Chloeacute; dress but can afford the handbag.”
Wholesale price points range from $125 to $380. For Spring 2008, Karta continues the jewel embellishment motif in bright neon colors and pastels. Since its launch in 2006, the fabrication range has expanded to include cotton, silk, wool blends, cashmere blends and silk chiffon. For more information, call (213) 622-9070. —Rhea Cortado
