Image Awards Nominees
The Surf Industry Manufacturers Association has announced the nominees for its 2008 “Image Awards.” The awards, which honor the most-influential brands in the surf industry, will be presented May 16 during SIMA’s annual Surf Summit event in Cabo San Lucas, Mexico. Four new categories, including awards for environmentally conscious products and three awards for retailers, bring the total number of Image Awards to 15. The nominees are as follows:
bull; “Breakthrough Retailer of the Year”: BC Surf & Sport, K-5, Quiet Flight, Revolution, Surfside Sports
bull; “Breakthrough Brand of the Year”: Firewire Surfboards, Insight, Mada, Matix, Sanuk
bull; “Men’s Marketing Campaign of the Year”: Hurley “Essence of Surf,” Insight “Zoup,” O’Neill “In It for Life,” Sanuk “This Is Not a Shoe,” Vestal “Time Is What You Make of It”
bull; “Men’s Apparel Brand of the Year”: Billabong, O’Neill, Quiksilver, RVCA, Volcom
bull; “Men’s Boardshort of the Year”: “Advantage” by Hurley, “Andy Irons Samuri Signature Series” by Billabong, “Foster Mod” by Volcom, “Hokus Pokus” by Quiksilver, “Lopez Freak” by O’Neill
bull; “Men’s Retailer of the Year”: Active Ride Shop, Hansen’s Boardroom, Quiet Flight, Surf Ride, Surfside Sports
bull; “Women’s Marketing Campaign of the Year”: Billabong Juniors “Overload,” Hurley Girls “Young Contemporary,” Insight Girls “Zoup,” Roxy “The Get Outside Tour,” Volcom Girls “The Only Constant is Change”
bull; “Women’s Apparel Brand of the Year”: Billabong Girls, Lucy Love, Matix, Roxy, Volcom Girls
bull; “Women’s Swim Brand of the Year”: Billabong Girls, Hurley, L-Space, Roxy, Volcom
bull; “Women’s Retailer of the Year”: Hansens’ Boardroom, Hotline, Huntington Surf & Sport, Revolution, Sun Diego
bull; “Accessory Product of the Year”: “51-30” watch by Nixon, “7'6quot; Triple WheelieBoard Bag” by FCS, “Dave Rastavich/Sea Shepherd Vector Keel Fin” by Future Fins, “Mutant Boot Series” by O’Neill, “Shane Dorian Kona Gold Signature Face Stick” by Vertra
bull; “Environmental Product of the Year”: “Clean Your Beach T-shirts” by Roxy, “ECO Fullsuit” by Body Glove, “Machado Classic Sandal” by Reef, “Sonic Recycler Boardshort” by Billabong, “Waterscript Creedlers Sandals” by Volcom
bull; “Footwear Product of the Year”: “B4BC Stash Sandal” by Reef, “Duke Aloha Shoe” by Vans, “Hiapo Sandal” by OluKai, “Landmark Series” by DVS, “Sidewalk Surfers” by Sanuk
bull; “Surfboard Model of the Year”: Channel Island “Biscuit,” Firewire “Direct Drive,” Lost “Speed Demon,” Rusty “EPS Range,” Surftech “Tuflite Laird 12'1quot;”
bull; “Wetsuit of the Year”: “3/2 Vapor Fullsuit” by Body Glove, “E-Bomb Pro w/E3” by Rip Curl, “Infiniti Drylock” by Xcel, “Psycho II” by O’Neill, “Revolution Hybrid Fullsuit” by Billabong
ASR Changes
The Action Sports Retailer Trade Expo announced it has expanded its team to further develop its available business options and improve customer service. New to the team are account executives Paul Dillman and Ashley Walker. Dillman, formerly of the Outdoor Retailer trade show, and Walker, formerly of the Pooltradeshow and United trade show, join ASR sales manager Dan Moylan. Leanne Milliken also joins ASR as marketing manager/retail outreach director. Formerly of the Advanstar Powersports trade show, Milliken will focus on attracting a diverse retail mix of action-sports and youth-culture brands.
