E-tail Site Specializes in Shirting

Benicia, Calif.–based Kingdom Fashion Management Inc. has launched www.shirtenvy.com, an e-commerce site specializing in men’s shirts.

The company is seeking top shirt designers from around the world. It currently sells a small stable of brands featuring labels such as Georg Roth Los Angeles, Robert Graham, Report, Ted Baker and Vintage Red.

The product mix covers dress and sport shirts, sweaters, and T-shirts.

The criteria is to add something unique and special to the world of men’s fashion, said founder Tim Barron.

“Designers like Georg [Roth] consider a man’s life when designing his shirts. A business meeting, dining or travel—his shirts go anywhere. A Georg Roth shirt portrays style and confidence.”

The company recently added Robert Graham to the lineup. The 6-year-old line, designed by veteran Robert Stock, is known for its incorporation of color throughout its line. For more information, contact Barron at info@shirtenvy.com. —Robert McAllister