In the Jeans
J Brand, a Los Angeles company that makes high-end women’s blue jeans, is launching a line of vintage-inspired jeans for men this fall. The label, called J Brand Denim Co., is under the direction of Sean Hornbeak, co-owner of the vintage store and denim tailoring shop Denim Revival. Hornbeak wants to create blue jeans for the everyday guy and build it into a finely crafted collection. The line, which will retail for $185 to $225, will launch with three basic bodies available in vintage-inspired washes. The line debuted at the Project Global Trade Show in Las Vegas Feb. 13–15.
