Microsoft Wants a Bigger Stake in California Apparel Industry
The world’s biggest software company has its eye on the California apparel industry.
California is now the largest apparel manufacturing base, outpacing New York in terms of employment numbers. To maintain that position, technology executives think the industry needs to continue investing in technology, and that’s where Microsoft Corp. and its partners can help.
Microsoft technicians are visiting the Los Angeles Fashion District from 10 a.m. to 2 p.m. on May 7 as part of the Microsoft Across America Tour in conjunction with software companies AIMS and Focal Technology Solutions Inc. and Fashion Business Inc.
The tour’s centerpiece is a roving 42-foot truck that is being based in the parking lot of The New Mart, located at 127 E. Ninth St. The truck’s interior features several work stations showing the company’s products, as well as its partners’ products.
Representatives from Microsoft as well as AIMS and Focal and Fashion Business Inc. will be on hand to show attendees how their products can help streamline operations and allow business to break into e-commerce.
AIMS provides order- and production-processing and management software for apparel manufacturers, wholesalers, importers and distributors. Focal provides Web site design, hosting, online shopping carts, Internet marketing, graphics and other business applications. The company is a certified Microsoft Partner.
“We met with Microsoft executives last week, and they are very excited about the apparel industry here and what FBI is doing,” said Henry Cherner of AIMS.
Refreshments, music and prize drawings are all part of the activities. For more information, contact Rachael Carson at (213) 629-2780 or e-mail info@aimstsi.com. —Robert McAllister
