Cloth Logic
The utilitarian look of vintage military clothing gets tweaked for today’s young bachelors in the line Cloth Logic. Designer Leon Shpayer makes sure that Cloth Logic’s vintage-inspired peacoats, flap-pocket army jackets and crew-neck sweaters with epaulettes have added user-friendly features.
“We were drawn to the utilitarian, functional details of uniforms and military [styles] and all the pockets and closures and buttons,” Shpayer said. “We’re thinking, ’How can we make this look good but also have a function?’”
On a blazer, Shpayer designed the coin pocket on the breast to have an interior eyelet for a headphone chord to connect to an iPod or cell phone.
“[Gadgets] are such a major thing in our everyday lives; I feel like I need to focus on those details,” Shpayer said.
The debut Fall ’08 line is composed of classic pullover sweaters and cardigans in unexpected knit combinations and standard jacket and coat shapes with novelty design twists. Under Los Angeles–based parent company Morning Glow, Cloth Logic is the “brother” brand to young contemporary line Tulle and juniors line Tullette. Cloth Logic’s price points and styling are like a male counterpart to Tulle, which is also colorful with a vintage flair.
“It’s the guy who’s just starting out in his life. He doesn’t have a bunch of money. He doesn’t particularly want to spend a bunch of money [on clothes],” said Shpayer of the collegiate or recently graduated young professional demographic. “We can be that stepping stone.”
Wholesale price points range from $27 for a speckled plaid acrylic/wool crew-neck sweater up to $58 for a polyester coat with a wooly brushed twill finish. The brand is currently produced in China and Korea. However, Shpayer said the company plans to produce a new group of organic-cotton and eco-friendly knits in Los Angeles that will launch for Fall ’09. Cloth Logic has been sold to stores such as Ananda in Venice, Calif., and Clover and Una Mae’s, both in Los Angeles.
For more information, contact National Sales Manager Trisha Kiblinger at (212) 764-0200. —Rhea Cortado
