Lucky Brand Looks for Interactivity With Shoppers
Los Angeles–based Lucky Brand is exploring new ways to communicate with its customers over its Web site, www.luckybrandjeans.com.
The denim company has enlisted San Francisco–based e-commerce specialist Fluid to help it deliver a number of new interactive shopping experiences to its customers.
No specific projects have been detailed so far, but Fluid’s product line includes tools such as interactive product displays with zoom, rotation and color-change capabilities as well as product configuration and text personalization tools that enable customers to create their own designs with real-time point-and-click controls.
Some of these features have helped other clients realize double- and triple-digit percentage increases in conversion rates—turning browsers into buyers—said Fluid executives.
“There’s a lot we can do in the digital realm to extend that brand experience and blend it into a world-class online shopping experience. We believe this will drive the continued growth of the company and augment the value of their brand as a leader in this space,” said Andrew Sirotnik, Fluid’s chief executive officer. —Robert McAllister
