Levi's Licenses Men's and Juniors Tops to Hybrid Apparel

Cypress, Calif.–based apparel maker Hybrid Apparel has landed the licenses to produce tops for Levi’s men’s and juniors divisions in the United States. Under the license, Hybrid will develop the branded collections—including wovens, knits and T-shirts—for distribution in department stores, specialty stores and mid-tier retailers.

Buyers will get their first look at the collections at the MAGIC Marketplace trade show in Las Vegas Aug. 31–Sept. 2.

“The Levi’s brand is excited to be working with such a well-regarded tops expert as a complement to our market-leading denim businesses,” said Maryann Nichols, vice president of Levi’s licensing, in a statement. —Erin Barajas