Kellogg Named President of VF's Contemporary Brands
Greensboro, N.C.–based VF Corp. named Susan Kellogg president of VF’s Contemporary Brands coalition, which includes the 7 For All Mankind, John Varvatos, Ella Moss and Splendid brands. Kellogg will be based in Los Angeles.
She replaces Mike Egeck, who left VF in June.
Kellogg was previously chief executive officer of Elie Tahari Inc. in New York. Before that, she spent nine years at Liz Claiborne Inc., including three as group president of bridge and contemporary brands, which included Juicy Couture, Laundry by Shelli Segal, Prana, Ellen Tracy and Dana Buchman. She got her start in the industry working for Macy’s West.
In addition to the brands in VF’s Contemporary coalition, the company also owns Wrangler, Lee, Riders, The North Face, Vans, Reef, Eagle Creek, Eastpak,JanSport, Napapijri, Nautica, Kipling, Lucy, Majestic and Red Kap. The Lucy brand was previously part of the contemporary coalition but recently moved to VF’s Outdoor Americas coalition, which is overseen by Steve Rendle. —Alison A. Nieder
