Matahari Hearts Lovemade

Lovemade is like the brand version of the limited-edition pop-up retail shop concept. Every few months designer Linda Nguyen sprouts up with a new item in a series of one-of-a-kind, collaborative projects. First came the Lovemade x Han Cholo multi-chain single ear cuff. Now, Lovemade will release a handbag collabo with Hong Kong-based bag maker Matahari.

The heart-shaped party purses are part of Matahari’s Fall 2010 “Stylist Series” collection. The bags are available wholesale, through pre-order direct to consumer or through retail stores such as www.80spurple.com.

Linda’s got serious street cred (she’s designed for Obey, Luxurie by LRG and Burton) and a deep virtual rolodex with a gift for social networking. Be one of the first to blog or tweet about the bags and be entered to win one. (Full disclosure, that's not why it's here on the Apparel News blog. I think Linda has rad steez that's instantly recognizable. Whenever I wear her Lovemade x Han Cholo earring, its always called out as her design by someone ridiculously well-dressed that also knows her.)

Fingers crossed that her brand soon takes flight into a full-blown collection of cool stuff.