Heart N Soul to License Footwear

Gardena, Calif.–based juniors brand Heart N Soul has reached a licensing agreement with City of Industry, Calif.–based footwear maker East Lion Corp. to create moderately priced, trend-focused shoes. Founded in 1996, Heart N Soul retails at mid-tier department and specialty chains, including Kohl’s, Sears, JCPenney and It’s Fashion.

“We’re really looking forward to being able to provide our customers with a complete range of options to build their look from head to toe,” said Ana Mickle, marketing manager of Heart N Soul, in a statement. “Footwear is a logical next step in our product-line expansion.”

Set to retail between $29 and $69, the Heart N Soul Shoes collection will include flats, heels, sandals, wedges, boots and pumps in styles that complement Heart N Soul’s apparel line. The collection, which will debut in stores in November, can be seen at the WSA Show, Aug. 9–11 in Las Vegas, and FN Platform trade show, set for Aug. 17–19 in Las Vegas.—Erin Barajas