California Apparel News

UPDATED—Mark your calendars. Fashion’s Night Out, the shopping event launched last year, is set for Sept. 10, and event details are pouring in.

Retailers will be holding events beginning at 6 p.m. and running through 10 p.m. (or, in some cases, later) around the Los Angeles area.

Los Angeles Mayor Antonio Villaraigosa and Cynthia Ruiz, commissioner of the city’s Board of Public Works—and the mayor’s fashion ambassador—will be on hand for a kickoff event at the Beverly Center. The event—which promises to include designers, celebrities, gift bags, promotions and fashion shows—begins at 5 p.m. (Red-carpet arrivals begin at 4 p.m.) Among the celebrities confirmed to attend are musician Will.i.am and skateboarder—and MTV star—Rob Dyrdek.

There will be an official Fashion’s Night Out after-party at two Los Angeles nightclubs, Industry and IVX.

In between, there will be events across the city, including parties and fashion shows on Melrose Avenue, Robertson Boulevard, West Third Street, Abbot Kinney, downtown Los Angeles and Los Feliz.

Fashion’s Night Out launched last year in New York, spearheaded by Vogue magazine, the Council of Fashion Designers of America, NYC & Co. and the city of New York. Los Angeles retailers—unofficially—held events last year, but this year marks the city’s first official participation in the event, which was founded to celebrate fashion and support the fashion and retail industries.

Ruiz can be credited with bringing the event—officially—to Los Angeles. The city commissioner began working earlier this year with event organizers in New York to host an official event in Los Angeles.

“We’ve made a lot of progress,” said Ruiz, who said, so far, there are 285 stores participating. “We’ve been working our butts off!”

Like the New York event, Fashion’s Night Out was created to put the spotlight on local fashion brands, designers and retailers. “Fashion’s Night Out will showcase Los Angeles’ emerging fashion industry that is a crucial economic engine for our city, generating $5.7 billion in sales every year,” Villaraigosa said. “The event will also showcase the creative talent behind the 5,000 lines located here who are constantly inventing fresh, new ways to express the diversity and culture of our great city through their designs.”

Here are a few highlights:

The Beverly Center

The upscale shopping center will host fashion shows featuring Fall merchandise from Bebe, Bloomingdale’s, Macy’s, Forever 21, J. Lindeberg, Max & Co., Ben Sherman, Guess? Inc., Traffic, Politix, Steve Madden and other brands at 5:30 p.m. and 7:30 p.m. A third fashion show, titled “Denim Rocks,” will be held at 7 p.m.

Other events planned at the Beverly Center include a Karl Lagerfeld photography exhibition at the Fendi store and a personal appearance and shoe signing by designer Charles David at his store. There will also be informal modeling and gifts with purchase at swim retailer Everything But Water, champagne and dessert at Club Monaco, and limited-edition products and Swarovski-studded FNO tees for sale at Henri Bendel. LAX Creative Agency will be offering free customization with the purchase of shoes on the shopping center’s eighth floor.

Purchase two Sunday Rocks shirts at the YES department in Bloomingdale’s and receive a free man’s shirt. There will also be informal modeling, drinks, treats and styling appointments with Sunday Rock’s stylists. 6–8 p.m.

The Beverly Center will provide free parking after 4 p.m. on Sept. 10, and there will be shuttles to take shoppers from the Beverly Center to Melrose, Robertson and West Third Street. La Cienega Boulevard

The official Fashion’s Night Out after-party at two Los Angeles nightclubs, Industry and IVX, kicks off at 10:30 p.m. There will be models and fashion-themed drink specials at both venues, as well as a fashion presentation featuring Los Angeles designers—including Randolph Duke, Kevan Hall, Louis Verdad, Rami Kashou, Maggie Berry, Yotam Solomon, Nony Tochterman and Nick Verreos—at Industry. The parties are open to all shoppers who bring a receipt showing they spent at least $25 at Fashion’s Night Out events. Hollywood

At Space 15 Twenty in Hollywood, vintage retailer What Goes Around Comes Around will hold a trunk show featuring Alkemie jewelry, offer free spot “dos” at Hairroin salon and let consumers place vintage dress-up at the Smilebooth photo booth. There will also be a DJ, dancing, drinks and 20 percent off discounts on What Goes Around Comes Around merchandise.

Designer Jac Vanek will be on hand to celebrate at Happy, where there will drinks and music.

Beverly Hills

In Beverly Hills, 72 retailers will host in-store events on Rodeo Drive, Wilshire Boulevard, Beverly Drive, Canon Drive and Brighton Way. The famed Rodeo Drive will also have a Ferris wheel—free rides for consumers who’ve been shopping that day—and a caravan of food trucks. Several gourmet food trucks will line Rodeo that night, including Border Grill Truck, Cart for a Cause (which raises money for St. Vincent’s Meals on Wheels), Coolhaus Ice Cream Sandwiches, Frysmith Truck, The Gastro Bus, The Grilled Cheese Truck and SprinklesMobile. And shoppers can participate in a life-size version of the Fashion Rules trivia board game that pairs celebrities and designers.

Neiman Marcus will host several in-store events beginning at 6:30 p.m. On the agenda is a CJ by Cookie Johnson fashion show, hosted by Cookie Johnson to support the Magic Johnson Foundation; a Fall 2010 Trends Fashion Show; a personal appearance by Los Angeles designer David Meister; and an exclusive Baccarat artisan viewing, featuring the United Crystal Woods collection, designed by Marcel Wanders.

Genlux will host its issue release party in the penthouse of the Luxe Hotel Rodeo Drive. There will be a Kevan Hall fashion presentation and musical performances by Katherine McPhee and Tamar Kaprelian.

West Third Street

Magnolia Bakery will have special FNO cupcake with a portion of proceeds benefiting the Fashion Institute of Design & Merchandising’s scholarship program.

Bead Boutique is offering 30 percent discounts on pre-made jewelry.

Bedhead Pajamas will serve wine and hors d’oeuvres while customers create their own pajamas by choosing the style, fabric and trim colors ($99).

Benefit Cosmetics will have raffle prizes and a gift with two-item purchases. There will be brow waxing, lash tinting, mini makeup lessons and cocktails.

Duncan Quinn is throwing a party with “good, old-fashioned fun” and “London’s point of view.”

EM & Co. is hosting a cocktail party and trunk show from 7 to 10 p.m.

Ethel Boutique will have a fashion show featuring jewelry lines Zoe Chicco Jewelry and Smith. The store will also send models out on the street in Zoe Chicco designs paired with Fall 2010 styles from Beautiful People, Graham and Spencer, Enza Costa, 360 Cashmere, Inhabit, Line and more.

Hillary Rush will serve Crumbs Cupcakes; free Miss Marissa perfume by EBBA; informal modeling of Holiday/Resort; the premiere of the Rush Reid handbag line, designed in collaboration with Tamasin Reid; and a gift with purchase: LA Made’s “Randy pullover.”

JlMArks will serve pink cupcakes, pink martinis and 20 percent discounts.

Models wearing Lotta Stenson will be walking the block. The store will host a raffle, serve champagne and provide discount coupons for a return visit and a gift with purchase of $200 and up.

Milena’s Boutique will serve wine and appetizers for customers.

Milk will have informal modeling and a raffle for an accessories gift basket filled with sunglasses, bags, scarves, headbands, jewelry and more. The most fashionably dressed person will receive $250 in “Milk money.”

Nathalie Seaver will be showcasing hand-painted couture, as well as limited-edition Nathalie Seaver pieces. There will be drinks and organic and vegan popsicles from PopShop made with local ingredients.

The Reformation will have a DJ, informal modeling, champagne and wine, and a shopping incentive for purchases of $100 or more.

Trina Turk will serve drinks and cookies, and there will be informal modeling, massages and manicures, discount coupons, and a raffle for a handbag.

Koolaburra is hosting Shop for Something Good, in partnership with Madison on 3rd Street. There will be “an amazing window display,” cocktails, music by DJ Pariz Wang and a special discount on Koolaburra's sheepskin boots.

Champagne will be served at Polka Dots & Moonbeams.

Stylist Taylor Jacobson will showcase her Kasil + Taylor Jacobson denim collection at Diavolina. Guests will get a look at Velvet Angels’ fall collection and listen to music by DJ Chopper. There will be discounts, complimentary cocktails and goody bags (while supplies last).

Other participating West Third retailers include: Elaine Kim, House of Petro Zillia, JlMarks, Pyrrha, Sigerson Morrison and Sugar Lilie.

West Hollywood

3.1 Phillip Lim and the Costume Council of the Los Angeles County Museum of Art will host artwork by James Jean featuring celebrities and friends of the store. Plus there will be food trucks and a DJ playing tunes inside.

Alberta Ferretti will hold a raffle with the winner receiving an Alberta Ferretti clutch. Italian sodas and biscotti will be served.

Andaz West Hollywood hotel host fashion designer Julia Clancey’s pop-up shop featuring Clancey’s signature collection and made-to-measure services. DJ Julian Nolan will spin and complimentary “Miss Clancey Cocktails” will be served in the RH Bar. All pop-up shop visitors will be entered in a raffle to win a chef’s table dinner for six guests at RH prepared by chef Sebastian Archambault or a complimentary suite at Andaz West Hollywood or a dress from the Little Miss Clancey line.

Beckley is serving “Diane Von Furstenburgers” and other snacks, offering private Beckley pedicabs to the neighborhood’s festivities, VIP discounts and hair touch ups byWarren-Tricomi stylists.

Catherine Malandrino will have a DJ, cocktails and a Fashion’s Night Out eco tote designed by Catherine Malandrino

There will be burlesque hula hooping by Keeleia at Coco de Mer. Performances will be going on every 30 minutes until 9:30 p.m. In addition, Coco de Mer and Alpha have joined forces for a special offer; customers who spend over $250 at Coco de Mer will receive a $25 gift certificate to shop on line at Coco de Mer and a $25 certificate to shop online at Alpha, Gear for Gents.

Marco Pelusi Hair Studio is offering complimentary hair consultations.

Nicole Miller is serving cocktails and hors d'oeuvres and offering a gift with purchase.

Andrew Christian will host an Underwear Twister contest from 8–10 p.m. The designer will host the contest, in which models wearing Andrew Christian underwear will compete “to be the champion of the Twister mat.” Shoppers will also receive a 25 percent discount.

Melrose

There will be a pink carpet at Betsey Johnson, where champagne will be served.

Rob Dyrdek and other athletes will be at the DC Shoes store, where there will be food, drinks, and a break dance contest. The store will also have an art gallery and customer giveaways.

Fred Segal will have showcases featuring Los Angeles designers, photographers, and artists, including:

The Ever/The Dan Eldon Project photo gallery and a retrospective of Lightening Bolt designs.J Brand founder Jeff Rudes will give styling tips, and Quiksilver’s surfing crew will be at the party. Monrow designers Megan George and Michelle Wenke will drape custom tees onto customers and offer gifts with purchase.Stylists from Chan Luu will demonstrate how to achieve the Chan Luu look. Sjobeck will provide a photo booth, and Spirit Hoods will have informal modeling.There will be tequila tasting and jean styling provided by Jean Shop.Designer Maor Cohen will demonstrate how to layer his leather and silver jewelry. There will be an UrbanEars listening station and live demos of headphones, hosted by G Shock and Urban Ears.Oliver Peoples owner/President Larry Leight will showcase archival eyewear.Musician, artist and composer Mark Mothersbaugh will debut his rug collection featuring his original artwork, and he will sign his “Beautiful Mutants” book and his rug designs.Fred Segal Feet is partnering with Vivienne Westwood and Melissa to present new Fall styles and a sneak peek of Holiday and Spring collections. There will be a complimentary bar and a gift with purchase from Melissa.Garland Collects Vintage’s Nicole Mann Novick will showcase her collection of vintage jewels from the 40s, 50s, 60s, 70s and 80s, including original pieces by Chanel, Karl Lagerfeld, YSL and Givenchy.Designer and sculptor David Grieco premieres the international launch of his belt and leather good collection inspired by Walt Disney's archived original Mickey Mouse drawings and cartoons.Actress, philanthropist and author Holly Robinson Peete will sign copies of her book “My Brother Charlie,” co-written with her daughter, Ryan.Fortunate Sun design team Lindsay Kraines and Eli Myers introduce their exclusive T-shirt collection inspired by the global fashion experience of Fashions Night Out.Eduardo Braniff and Paco McCauley debut their Fall 2010 Franklin + Gower collection of men’s, women’s and children’s custom fashion.At Smoak Cosmetics, Shanna Moakler , actress , model, former Miss USA, will share her make up tips, quot;eyelash guru to the stars quot; Ja'maal Buster will apply his signature eyelash line and Kissable Couture will introduce its new fall lip colors.Mauro's Cafeacute; will have a special Food+Fashion menu and Mojamoja and KCRW host Garth Trinidad will present live musical acts and DJs.Pierrepont Hicks will introduce the PPH tie collection.Apothia LA will showcase fragrances and Givaudan/iPerfumer will offer perfume advice.Body Conscience creator Barbara Shiller will share eco beauty secrets.

Burton Snowboards and the Channel Islands Surfboards store will have skate demos and games, Pabst Blue Ribbon, tacos, prizes and a chance to win a $500 shopping spree. DJ Morty Coyle will perform. 7–10 p.m.G-Star will host a chess competition and stream the RAW World Chess Challenge. Everyone in the world is invited to play. There will be limited-edition prizes.

At Harveys, customers can one-of-a-kind pins and buttons with the Harveys staff. There will be drinks and discount cards for a future visit.

Herve Leger will serve champagne and offer a gift with purchase.

West Coast shoe designer, John Fluevog will celebrate his 40th anniversary by creating original shoe sketches on napkins for guests.

Kill City will host a Spring 2011 preview photo shoot. There will be drinks, food, giveaways, gift bags, contest and guest designers Brian Lichtenberg and Claws, who will feature exclusively design pieces. Loyal Army will have themed cookies and music.

At Madison, Lindsay Albanese will help shoppers assemble the perfect outfit for any occasion. There will be a 15 percent discount, complimentary hair consultations and treatments by Essensuals London Salon and margaritas and sangrias from Rick Bayless' Red O restaurant in Hollywood.

Marc Jacobs will serve champagne and mini cupcakes. There will be “Bang” fragrance gift bags and gift with purchases of $500.

Parke and Ronen will serve hors d'oeuvres and champagne.Rudy’s Barbershop will have Erockster djing, door prices (including a weekend getaway to the Ace Hotel and Swim Club in Palm Springs and Rudy’s Brand products), and for a lucky few gift bags with Rudy’s brand swag.Tarina Tarantino will have a DJ, a custom FNO collection and an in-house make-up artist giving full make-up applications using the Tarina Tarantino beauty collection.Tokidoki will serve hot chocolate and mini cupcakes. There will be a give with purchase of a Tokidoki limited-edition shopping tote.

John Varvatos will have an in-store photography studio where customers who spend $300 can have their photo snapped by rock photographer Robert Knight. The store is also donating 20 percent of the night’s sales to Art of Elysium. TBD will perform and there will be a gallery exhibition of Knight’s work and his book “Rock Gods” will be available for purchase and signing. Casa Noble will provide a tequila tasting and the “John Varvatos” drink created the Hard Rock Hotel and Casino in Las Vegas. The store will also provide hors d'oeuvres and free valet parking. Actress Aonika Laurent Thomas will host the Diane von Furstenberg party, which will feature a gift with purchase and a chance to win a DVF handbag from the fall collection.

Other participating Melrose retailers include: Adidas, Agent Provacateur, Alexander McQueen, Ariane, Balenciaga, Four LA, Foley & Corinna, Helmut Lang, Johnny Cupcakes, Kiki de Monteparnas, LA Eyeworks, Paul Frank, Premier, BCBG, Pull-In, Rudy’s Barber Shop, Salsa Fits My Life, Sen, Suzanne Felsen, The Same Guy, Vera Wang, XTC Shoes and Zainab.

Robertson Boulevard

The Robertson Blvd Retail Association is hosting a scavenger hunt that covers the entire street. There will be prizes and fun.

Anya Hinmarch will host a “How Do You Wear Yours?” promotion, in which customers can have a photo taken with a handbag and enter for the chance to win one. The winner will be chosen based on the most inventive pose and will be featured on the company’s website.

At BCBG, there will be gifts and champagne and a chance to win a trip to the next BCBG runway show in New York.

At the 1969 Jeans Shop, customers can consult with stylists Janey Lopaty and Karen Zambos or have a fit session with 1969 Creative Director Rosella Giuliani and her design team. At 1969 Kids and Baby, there will be a candy “bar” and a chance to win tickets to see the Jonas Brothers in Irvine, Calif.

At Intermix, there will be DJs and a live performance by Deluka.

Beach Bunny will provide complimentary Minx nail services and Bliss Spa treatments and a photo booth to capture the moment.

There will be complimentary curbside barbeque at Moods of Norway, as well as beer, music, discounts and fun surprises.

Other participating Robertson retailers include: 7 For All Mankind, Alice + Olivia, Kitson, K Plastinina, Moods O Norway, Nanette Lepore Boutique, Odd Molly, Paige Denim, Rock and Republic, Surly Girl, Ted Baker, Tory Burch, True Religion, Paul and Joe, Undrest, Vince and WESC.

Abbot Kinney in Venice

Customers can meet Zingara designer Ulf Andersson and shop the Fall collection. There will be live flamenco music, sangria, tapas and goodie bags for the first 100 shoppers.

There will be a trunk show at Strange Invisible Perfumes, featuring limited-edition fragrances and fragrance consultations by author and aroma therapist Mindy Green. In addition, custom pure essential oil-blend diffusers will be sold, and mini massages will be offered.

Kendall Conrad will serve Casa Dragones tequila shots, tequila sangria and non-alcoholic fresh limeade. The designer will debut the new leopard collection, and the first 10 customers to spend $500 or more will receive a free gift. There will also be a raffle for a snakeskin bag.

Altered Space Gallery will feature a jewelry show and live music by Tom Farrell and Reiko Nakano.

LFrank will offer an installation of selected looks from Gregory Parkinson’s Fall 2010 collection and have available pieces from the collection for purchase. A limited-edition Gregory Parkinson tote bag will be given to the first five shoppers to spend $1,000 or more. And guests can preview pieces of LFrank’s 2010 Night Owl collection. Cocktails and chocolates will be served.

There will be DJs and spirits at Heist.

Minnie T’s is hosting a fashion show and serving hors d’ oeuvres.

Illia Creative Director John Murrough will introduce the Fall collection.

Enda King will serve margaritas and hors d’oeuvres.

Pamela Barish will host a party paying homage to “The Great American Novel.” There will be live music by The Americans, and Anjelica Huston, Susan Traylor and Callie Khouri will be passing out samples of Ron Cooper’s Del Maguey Single Village Mezcal.

Kinney Court will sell a limited-edition Fashion’s Night Out Venice sweatshirt for $25. Guests can meet Larry Leight, designer and founder of Oliver Peoples, and the founders and designers of Gourmet footwear. There will be a sneak peek at the Garrett Leight California Optical Collection, and boot designer Becca Moon will be dyeing leather from 7 to 8 p.m. There will be complimentary drinks, a fashion photography exhibition and an assortment of rare vintage Oliver Peoples eyewear.

Handbag designer Dafne Balatsos and jewelry designer Annie Costello Brown will be at Guild. There will also be a photo exhibition by Jeff Charbonneau and Eliza French.

Koko will showcase the newest collection and present a “digital view of the how, why and where of our clothing, highlighting our hands on attention to detail.”

Bohemian Exchange will transform into “a magical, mystical, fantastic Midsummer Night’s Dreamscape where elvish and faerie royalty and celebrities convene for a sylvan feast and celebration of fashion, joy, music, wonder and beauty.” Events include a fashion show featuring designs by Barbara Butcher of Tickle Thy Fantasy, the Steven F. Overstreet, Esq. collection, headpieces by Tonya of Queen King and more local bohemian designers. There will be raw pastries from PatisseRaw, cookies from the Magic Cookie Lady, and complimentary faerie and elvish makeup applications.

Other participating Abbot Kinney retailers include Aviator Nation, Dioso, ECookie, Mona Moore, Madley and Presence of Art Living. Los Feliz

Confederacy will feature celebrity signing and photo-ops, trunk shows, cocktails, appetizers and DJs.

Solutions Premium Denim will have a gift bag with purchase of $200 or more and jean-fit sessions.

Carol Young Undesigned will host a trunk show with vintage-jewelry designer Nikki Montoya. There will be light refreshments and a chance to view designer collections by Metamorphosis, Look Glass and PaperBag.

Panty Raid will be host a trunk show featuring lingerie and loungewear designer brand Eberjey.

Bejon and Deheg will have live music and a “fashion guru” to help complete an outfit that will “match your aura and soul.”

Designer Jac Vanek will be on hand to celebrate at Happy, where there will drinks and music.Other participating Los Feliz retailers include: American Apparel, Atmosphere, Jake, Oou, Steven Alan, Tiziana and X-Large.Century City

At Westfield Century City, there will be a fashion lounge with wine tasting and a screening of “Largerfeld Confidential” from 6 to 11 p.m. There will be gift with purchase and special in-store events, including:

DJs and champagne at 7 For all Mankind.

Makeovers, hairstyle touch-ups and mini spa treatments at Aveda.

Champagne, fashion demonstrations and styling tips at BCBGMAXAZRIA and at Herve Leger.

Gift with $300 purchase at Betsey Johnson.

At Bric’s, the first 20 people to spend $100 will receive a 3 in 1 X Bag Sportina.

Cole Haan will have treats and a Fall 2010 preview.

At Crabtree & Evelyn, there will be cookies, tea, and personal and home fragrance samples.

Skincare and makeup consultations and champagne at Fresh.

Spend $150 (before taxes) at J. Crew and receive a gift selected by Creative Director Jenna Lyons.

At Kate Spade, one shopper will win a Kate Spade handbag, wallet, jewelry and stationery.

Metropark is offering a 15 percent discount on regularly priced merchandise, DJs and nibbles.

Origins is giving away mini-dual lipgloss with any $55 purchase.

Spend $200 or more at Thomas Pink and receive a complimentary pair of woven silk button cufflinks.

Spend $150 or more at True Religion and receive a special gift.

Victoria’s Secret will provide complimentary bra fittings, fragrance samples with any purchase and free tote bag with approved Angel credit card application.

The Walking Co. will showcase the latest UGG Australia collection. Customers can enter to win a pair of UGG Classics, plus an UGG gift with any UGG Australia purchase.

There will be a special guest appearance at William Rast.Topanga

At Westfield Topanga, there will be a VIP reception from 5 to 6:30 p.m. with 805 Living and the Ventura County Wine Trail. Food, wine and entertainment provided.

In-store events include:

An exclusive music listening party at A|X Armani Exchange.

Refreshments, models and promotions at Banana Republic.

Sparkling cider and cookies at Bare Escentuals.

Godiva chocolate, sandwiches and a key chain at BeautiFeel.

Refreshments at Ben Bridge Jeweler, Charles David, Coldwater Creek and Cole Haan.

Refreshments, live model art show and 15 percent off purchase over $150 at Betsey Johnson.

Champagne, D.J. and complimentary conditioning treatment with any service over $38 at Carlton Hair International.

Chinese Laundry is giving away a free pair of rhinestone/glitter Wiki flip-flops with purchase.

Downtown Los Angeles

Current Affair will kick off with a preview party for its three-day sale at the Cooper Design Space downtown featuring vintage fashions from Allyn Scura Eyewear (Sebastapol), Fashion by Robert Black (Scottsdale), Found By (LA), Golyester (LA), LA Vintage Exchange (LA), Laura Kranitz (LA), Mercy Vintage (Oakland), Monika Dickerson (LA), Nakia Vintashee (LA), Nyali (LA), Richard Wainwright (LA), Scout (LA), Sequels (Beverly Hills), Selian (LA), Siren Vintage (Pasadena) and Vintage Vogue (Walnut Creek). Admission is $10. There will be music by DJ Total Freedom and beverages sponsored by IZZE sparkling drinks, Fiji water, and PAMA pomegranate liquor.

Fashion Island, Newport Beach, Calif.

Fashion Island is throwing a mall-wide party with DJs, specials and sweet stations. The first 1,000 shoppers to check in at the concierge Desk in Atrium Court with a receipt from one of the retailers participating in FNO will receive a limited-edition Fashion Island tote bag.

Sunset Boulevard

LIVE! On Sunset will host Hit & Run who will custom screen print T-shirts. There will also be DIY denim studding, a musical performance by ChaseJordan and wine, champagne and sweets.

Sunset PlazaThe retailers of Sunset Plaza are hosting the Passport event from 6-9 p.m. There will be discounts, the chance to win exclusive prizes and free mini cupcakes from Buttercake Bakery for consumers who show a FNO receipt.

Santa Monica

At the Fluxus store at Santa Monica Place, there will be a guest DJ, complimentary cupcakes and champagne, an exclusive preview of the Fluxus Fall/Winter 2010 collection, and a “Buy 2, Get 1” Free promotion.