Swimshorts 2011
These short takes on Swim 2011 feature the latest styles, innovations, and resources from designers, manufacturers, sourcing suppliers, and trade shows. From feminine and flirty to tropical, figure-flattering boho chic, a diverse range of resources is represented here.
Caribbean Joe is the standard of casual living, island life, and a relaxed attitude. The 2011 color palette ranges from Caribbean-inspired hues of ocean blues to the lushness of a tropical island. Fresh floral prints and bold graphics such as geometrics, abstracts, and mixed-media prints bring excitement to the collection. Styling details include meshing, ruching, and draping. Caribbean Joe Swim is dedicated to providing freedom and ease. The collection is designed to offer the most flattering tankini tops in the market with soft cups for added support and comfort. The trademark tapered and styled tankini provides flattering torso lines, enhanced further with beautifully designed bras. Bottoms range from the basic brief to a fashion skirted swim pant to a fashionable side-tie brief. For more information, call (212) 221-5805 or e-mail Lgander@swimusa.com.Located in Tustin, Calif., CBF is a custom designer and manufacturer of woven labels, printed labels, hangtags and sticker hangtags, patches, stickers, badges, and zipper pulls. CBF has been helping businesses bring their garments to market since 1992 with exceptional service and the most competitive prices available. For more information, visit www.cbflabel.com or e-mail Jamie@cbflabel.com. The distinctive Moroccan culture and its combination of earthy tones, eye-catching jewels, and rich taste were the inspiration for Cia.Mariacute;tima’s 2011 collection. This boho-chic vintage style, which defines the essence of the collection, is a mix of classic meets contemporary. Cia.Mariacute;tima is a premier Brazilian beachwear company that was founded in 1990. The company is owned by The Rosset Group, the largest producer of fabrics with Lycrareg; in the South American continent. The Rosset Group lends its cutting-edge expertise to the textile development of the products while the Cia.Mariacute;tima designers create trend-setting designs with the ultimate fit. For more information, visit www.CiaMaritimaUS.com.CURVExpo is the only show in North America solely dedicated to designer lingerie, men’s underwear, and swimwear. CURVExpo will be presenting Fall/Winter 2011 collections of over 250 brands at CURVENV Las Vegas Feb. 14–16 at The Venetian hotel during Las Vegas Fashion Market Week. CURVENY New York will follow Feb. 21–23 in the Galleria at the Jacob K. Javits Convention Center. For more information, visit www.curvexpo.com.Frederick’s of Hollywood presents the hottest wholesale opportunity for Summer 2011 with Hollywood Sizzle, a new collection of swimwear. After a wildly successful launch in Frederick’s stores, a catalog, and online, swim retailers will now be able to market these sultry suits. Retailing from $88 to $108, each piece is inspired by the sexy lingerie and Hollywood heritage that made the Frederick’s brand an icon. From the exclusive Exxtreme Cleavagetrade; bikini to a gold-sequined “Tinseltown” two-piece, these sizzling suits will make a splash at the hottest pool parties—from L.A. to Vegas to Miami. For more information, call Ron Solomons at (323) 945-8047 or e-mail ronsolomons@bluebyyoo.com.iSwimx International Swim Exchange brings together the finest swim factories from across the globe, offering customers a direct, full-range swim program. iSwimX designs and delivers the best pricing for the best-selling swim styles in the industry. Private-label programs are available, as are many brands, including Playboy Swim, Plunge, Your Best Look, Marilyn Monroe, and INGEAR—home of the $5 swimsuit. For more information, visit www.iswimx.com.Since 1988, Jamaican Style has been bringing the public the freshest and hottest styles in men’s and juniors swimwear. Our solids are easily merchandised with our color-block and print groups. For the trendsetters, Kali Girlz juniors separates is the line to look at.Caribbean Sand misses separates has the body styles, colors and fashion that the misses customer wants. For more information, visit www.jamaicanstyleinc.com.
Women of all ages from around the globe love Kariza Designs, which uses exotic colors, unique patterns, and luxurious fabrics in its garments. These remarkably versatile pieces of wearable art can be worn for a variety of occasions, allowing a woman to achieve any number of looks—from simple to flirtatious to conservatively elegant. Featured as one of the hottest specialty retail products in North America and around the world, Kariza Designs is also proud to announce its launch of Kariza Swim for the 2011 season. For more information, visit www.karizadesigns.com.Designed and made in Western Australia, Kooey is an entirely Australian-owned, -operated and -inspired swimwear label. Instantly recognizable by their distinctive designs, Kooey’s 2011 collection is inspired by the Australian Central Desert, which is captured in the striking artwork of Australian Indigenous artist Anne Hanning. The collection of bold styles and fashion-forward cuts includes separates and one-piece swimwear as well as resortwear, including kaftans and coverups. Sizes range from XS to XL in a wide variety of styles to suit every body type. Kooey Australia is the official swimwear of Miss Teen USA 2011 and has been the major sponsor of Miss Universe Australia since 2009. For more information, visit www.kooey.com.La Lame, long known for its ability to forecast trends, has fresh new fabrics for this swim season. Its “Rolls Royce” stretch and rigid laces from its Premier Vision line from France have been met with great acceptance. For the more price-conscious manufacturer, La Lame offers laces from Asia that have a similar feel. As sequins are in demand, La Lame provides a large assortment of sequin fabrics and sequins with embroidery and prints. La Lame’s 2011 line is not only suitable for swim but also for dresses and sportswear. Performance fabrics in the La Lame line provide wicking moisture management and anti-bacterial finishes. For more information, visit www.lalame.com or call Glen Schneer or Joel Goldfarb at (212) 921-9770. Magicsuitreg; by Miraclesuitreg; embraces the adage that “All women have figure problems, real or imagined” and are seeking swimwear that offers control and up-to-the moment fashion. The Magicsuit reg; by Miraclesuitreg; collection is both flattering and functional. Using a patented “comfortable control” fabric, women now can have fashion with control. Magicsuitreg; by Miraclesuitreg; uniquely shapes, smoothes, and adds support women want but are unable to find in other swimsuits. Excellent fit and exceptional quality is the mantra for Magicsuit reg; by Miraclesuitreg;. The “magic” actually happens when the customer tries a Magicsuitreg; by Miraclesuitreg; on and not only feels the difference but sees it as well. For more information, call (212) 997-5030 or e-mail Pmorse@swimusa.com.Masquenada combines Italian fabrics, luxury, and craftsmanship into a fresh, contemporary line that debuted at the Miami Swim Show in July. Masquenada is an Italian label produced under Mabell Moda Mare, a swimwear manufacturer that is almost 60 years old. Its designer, Marco Staderini, designs the collection in Florence, Italy, with the best materials and with exclusive prints developed by the company. Staderini originally developed the bikini line with the 20- to 30-year-old woman in mind but says that in the past few years his target audience has expanded to the mature woman with a young mentality and fit body. For more information, contact Paul Luis Celis at paul.celis@masquenadausa.com, (305) 370-5258, or (954) 662-7734.The Miraclesuitreg; heritage of fit, form, and function continues to be the basis of the collection. Miraclesuitreg; has expanded its separates collection and introduced new silhouettes and print directions with an emphasis on strong print development, new bodies utilizing innovative construction, and design details. A collection of coordinating coverups completes a woman’s beach wardrobe. Miraclesuitreg; swimsuits begin with the unique and innovative fabric Miratexreg;, which contours, shapes, slims, and firms the body. The Miraclesuitreg; collection is designed to appeal to women of all ages and all sizes—there is something for everyone and every body. For more information, call (212) 997-5030 or e-mail jbeckford@swimusa.com.Stretchtex is a world-leading manufacturer of chlorine-resistant and sun-protective swimwear and sportswear fabrics. Stretchtex offers a wide range of superior-quality performance fabrics. Its innovative products are designed and created to meet the most demanding specifications and performance criteria. Stretchtex’s swimwear fabrics are world class, featuring maximum chlorine resistance, maximum UV protection, maximum durability, excellent shape retention, excellent color fastness, super-soft hand feel, and weight range from 160 to 210 gsm. Stretchtex is a supplier to major international swimwear brands and to Beijing Olympic medal winners in water polo and triathalon. Stretchtex is the home of premier swimwear fabric brand Chlorobanreg;. For more information, contact Nathan, the North American representative, at Nathan@stretchtex.com.au or call (416) 856-6119 for a sample. SwimShow, the largest and most comprehensive swimwear exhibition in the world, is excited to announce the inaugural launch of lingerie at the annual trade show in July. Already recognized as the worldwide leader in swimwear exhibitions, Swimwear Association of Florida (SAF) is expanding its reach into the synergetic market of lingerie in response to the needs of its buyers and vendors. SwimShow is recognized as the premier resource for buyers from all swimwear categories and caters to designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants, and more. Every year, brands are juried to ensure that only the finest swimwear is presented and the top brands from around the world are featured. This high standard of exhibition will also be in place for the Lingerie Show. SAF will continue to guarantee that only the best quality brands and most creative new companies are offered space to showcase their new collections. Lingerie Show debuts during the four action-packed days of SwimShow at the Miami Beach Convention Center July 16–19. For more information, visit www.swimshow.com or call (305) 596-7889.SWIMSHOW Australia is an exclusive industry-only event offering a three-day schedule as a one-stop shop for swimwear and resortwear. Featuring on-site showrooms, runway shows and off-site events. SWIMSHOW Australia carefully curates each show, balancing fresh talent with established brands and ensuring a well-rounded representation of styles. Show dates are March 23–25 on Australia’s glamorous Gold Coast. For more information, visit www.swimshowaustralia.com.White Sands is an edgy new contemporary swimwear and resortwear line by designer Leah Madden. White Sands is the epitome of glamour and the carefree style that is quintessentially Australian. These uber-chic swimsuits are made to look fabulous both in and out of the water. Each piece in the White Sands line is constructed with a commitment to excellent quality and a flawless fit. White Sands is stocked in high-end fashion boutiques, specialty swim and resort stores in Australia, NZ, USA and the UK. For more information, visit www.whitesandsaustralia.com. WWDMAGIC, in collaboration with ISAM, presents its February 2011 swim show, featuring the best in swimwear, coverups, pareos, and swim accessories. Exhibiting brands include Kenneth Cole NY, Kenneth Cole Reaction, La Blanca, Lauren by Ralph Lauren, Manhattan Beachwear, Maxine of Hollywood, Nanette Lepore Swim, Puma, Rampage and Trina Turk. Show dates are Feb. 14–16 and Aug. 22–24 at the Las Vegas Convention Center. For more information, visit www.magiconline.com.As shapely silhouettes define the season, swimwear with Xtra Life LYCRAreg; fiber ensures a sensual, caress-every-curve, comfortable fit for some of the hottest looks of the season. This revolutionary fiber has been adopted by some of the leading brands in swimwear and has brought a higher standard for fit to consumers around the world. Swimwear with Xtra Life LYCRAreg; fiber provides a longer-lasting fit that resists bagging and sagging and keeps swimwear fitting like new longer. Exposure to suntan lotion, body oils, and chlorine can compromise fabric stretch and recovery, quickly degrading the fit of a suit. Swimwear with Xtra Life LYCRAreg; fiber, the fit the customer loves is the fit she’ll keep long into the season. For more information, contact Andrea Matousek at Andrea.l.Matousek@INVISTA.com or (212) 512-9235.
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