Agenda - A Pictorial
Agenda drew a crowd of street/surf/skate brands and buyers to Huntington Beach, Calif., January 8-9. Held at the Hyatt Regency on Pacific Coast Highway, the show also benefitted from rad waves right across the street. (I say that not from any personal experience - the only time I've ever "surfed" I kicked some coral and sent my board flying into a stranger's cranium. I'm only reporting what I heard.)
The show, which kicked off the Fall 2010 action sports trade show season, was early enough to accomodate skate footwear brands' earlier sales deadlines. Biggies Surf Expo and ASR will take place later this week and in February, respectively. Most apparel brands reported being stoked with the earlier show dates, even though not everyone had their Fall 2010 samples in. [See below]
New to the show was The Berrics Agenda, a new skate-focused section, and Primer, an incubator section that featured emerging brands.
Orisue didn't let its lack of Fall product to stand in the way of participating in Agenda.
SLVDR founder Robert Myers
Oakley
Obey
Keds kicks
