Bongo to Sears

Reality TV star Audrina Patridge has been tapped by New York–based Iconix Brand Group to be the face of its Bongo juniors brand starting with the Fall 2010 season. Patshy;ridge, who starred on MTV’s “The Hills,” was hired to help market Bongo as it begins a direct-to-retail license with Sears. Going forward, Bongo will sell exclusively at Sears and Kmart stores in the United States.