L.A. Fashion Week Fall '10: Jen Awad

Jen Awad designed her collection as if a director from the ’40s were to make a movie about the future. The result was a new-age pinup girl a la Dita Von Teese meets Barbarella. This was the second Los Angeles Fashion Week showing for the Peruvian/Egyptian designer, who graduated from the Fashion Institute of Design & Merchandising in 2008.

Awad said she incorporated her theme by combining old-school trims such as pearls with new materials that included crumpled gold vinyl, silk jersey and alpaca. Models strutted the runway in a variety of Lady Gaga–worthy ensembles such as a faux-leather vixen dress trimmed in pearls and a gold vinyl bolero and matching mini skirt. Vintage ’40s silhouettes added a contrast to the new-age look, and many pieces evoked Hollywood glamour such as a red jersey evening gown trimmed with flowers.—N. Jayne Seward