Frederick#039;s Dives Into Swim
New York–based Frederick’s of Hollywood Group Inc., the parent company of the iconic Los Angeles–based lingerie brand, signed a licensing deal with Blue by You to produce a line of Frederick’s of Hollywood swimwear. A limited-edition line is set to bow this month. The sexy swim line will be sold in Frederick’s catalogs and in department stores, specialty retail chains, boutique stores, intimate-apparel stores and resort outlets, according to the company. Blue by Yoo has offices in Korea; China; and Santa Fe Springs, Calif.
