Sears Wants You to Wish Socially

Hoffman Estates, Ill.–based Sears Holdings Corp. is adding a social component to its Wish Book by putting the holiday catalog online and letting customers access it through Facebook, smartphones and iPads. On Facebook, customers can share wish lists, purchase Wish Book products and enter a Wish Book sweepstakes contest. Smartphone shoppers can access the entire catalog and sign up to receive text alerts, and iPad shoppers can download a free Wish Book app, which includes a gift-finder function and holiday-themed games. The company also updated the traditional Wish Book by including quick-response tags that customers can scan to view additional information, including videos and product pages.