Maidenform#039;s New Deal

Iselin, N.J,–based Maidenform Brands Inc. struck an exclusive worldwide licensing deal with Coconut Grove Intimates to manufacture, market, sell and distribute bra accessories under the Maidenform, Self Expressions, Sweet Nothings, Inspirations, Luleh and Bodymates brands. Coconut Grove will produce bra straps, bra enhancers, adhesive bras and bra extenders under Maidenform Brands’ labels.