Wet Seal’s SWAGG App
Foothill Ranch–based The Wet Seal, which operates stores under The Wet Seal and Arden B. nameplates, has partnered with Atlanta-based Firethorn Holdings LLC to join the retail lineup on Firethorn’s SWAGG mobile application, which will bow for holiday 2010. The SWAGG app allows consumers to purchase, exchange and personalize gift cards though their smart phones. The SWAGG app will also allow shoppers to access special offers and loyalty programs and otherwise interact with brands and stores. Firethorn is a subsidiary of Qualcomm Inc.
