Anvil, the Official Tee of Farm Aid
New York–based Anvil Knitwear sponsored the recent Farm Aid 2011, held in Kansas City, Kan., and manufactured the official T-shirts, made from organic and transitional cotton from Texas. Concert attendees who bought the official T-shirt were able to view exclusive Farm Aid–related content through Anvil’s Shirt Scan technology. Using the Shirt Scan app on a mobile phone, customers can scan a quick-response tag on the tee and unlock Farm Aid content, including documentary footage of Willie Nelson, Neil Young, John Mellencamp and Dave Matthews. Founded in 1985, Farm Aid seeks to support family farms in America.
