Irony of the Day: Non-Sports Brand Creates Sports Line, Misspells Sports Cheer
The good news? There's finally a place to buy a standard college, kinda trendy-looking pep t-shirt for Gameday that costs less than the arm-and-a-leg shirt from the school bookstore. Old Navy released information Thursday it will open in-store "Superfan Nation" shops featuring local NFL and college logos. Hurray!
Bad news? It took shoppers a whole four days--most likely because no one went to Old Navy for their tailgating needs--but someone finally noticed a fairly glaring grammatical error: a missing apostrophe so that the shirt reads "Lets Go, [insert college name here]!"
Wait, what does that mean? I don't understand! What happened to the "us?" Do we not "go" together? I don't know what is more upsetting in this particular drama so let's go "back to school" for a second:
Please finish the following statement using the multiple choice answers below. Paula is disappointed that
a) Old Navy is about to drain the bank--with a scheduled million-dollar marketing campaign--in a fruitless attempt to dethrone the overwhelmingly dominant sports-specific apparel stores (Sports Chalet, Dick's Sporting Goods, etc.). I really liked the pajamas.
b) apparently executives from Old Navy and San Francisco-based Gap Inc. lack editing skills and quite possibly never took an English course. As an editor myself, I am offended by your grammatical carelessness, Old Navy!
c) Gen Y, once again, proves to the nation its members believe they are better than everyone and will make you look ridiculous if you give them the chance. Seriously, guys? Take the discounted shirt. It's a tailgate, not Career Day. Who are you trying to impress?
d) all of the above
Did you say (d)? It's wrong but that was always my go-to guess on these things, too.
The correct answer is "c) Gen Y, once again, proves to the nation its members believe they are better than everyone and will make you look ridiculous if you give them the chance."
I agree, Old Navy is acting foolishly in the ways portrayed in answers (a) and (b). But everyone needs to chill on this whole Grammar Police nonsense. Get back to class and stop spending that textbook money on t-shirts!
