DemandTec Acquires AIS
San Mateo, Calif.–based DemandTec Inc. acquired all of the assets of Applied Intelligence Solutions LLC.
AIS developed software for retailers looking to gather business intelligence, analyze sales trends and make forecasts.
According to a DemandTec statement, the company will leverage AIS’ Markdownshy;Xpert program, which helps retailers plan goals for inventories, sales and different pricing involved with items in the inventory.
As part of the deal, DemandTec has acquired a U.S. patent relating to behavior recognition. It brings DemandTec’s patent portfolio to a total of 25 issued patents.
“Adding AIS’ advanced pattern-recognition science, domain expertise and technology to our footprint is a natural fit for DemandTec,” said Dan Fishback, president and chief executive officer of DemandTec. “Through this transaction, DemandTec expands its existing support for the full spectrum of merchandising and marketing processes for short lifecycle categories like consumer electronics, home goods and soft lines.”
DemandTec’s clients include retailers such as Gordmans, a publicly traded discounter based in Nebraska. Gordmans runs a fleet of 68 stores.—Andrew Asch
